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Merchants Bancorp

09/03/2026 | Press release | Distributed by Public on 09/03/2026 13:46

Merchants Bank Unveils New Commercial Featuring IU Football Head Coach Curt Cignetti

September 3, 2026

CARMEL, Ind. - As the collegiate football season begins, Merchants Bank is celebrating its sponsorship with Indiana University Athletics by releasing a new commercial that features IU Football Head Coach Curt Cignetti and quarterback Josh Hoover. The commercial comes as Merchants enters the second year of its 20-year sponsorship deal with IU Athletics, following a trailblazing 2025-2026 season that brought national attention back to Indiana.

Set to the IU fight song and filmed on Merchants Bank Field at Memorial Stadium, the commercial brings together Coach Cignetti, Mike Dunlap, President and CEO of Merchants Bank, and members of the IU football team for a playful take on the coach's well-known habit of writing on note cards during games. When asked what he's writing, Cignetti shares the bank's tagline "Hop on over." This sets up the reveal of Hopper, Merchants Bank's mascot, as a standout player on the field. The commercial also includes several cameo appearances from Merchants Bank's Chairman and Founder, Michael Petrie.

Man Smiling for professional photo

Mike Dunlap

"Our sponsorship with IU Athletics gives us an opportunity to connect with Hoosiers in a way that feels authentic to the communities we serve," said Dunlap. "The excitement surrounding IU football makes this an especially meaningful time to be part of the program, and we're looking forward to another great season. We're excited to continue finding creative ways to bring this collaboration to life."

The advertisement will air across broadcast, cable, streaming, digital, and social media platforms throughout the upcoming collegiate football season, including local placements on WTHR, WTTV4 and WXIN, as well as during live IU games across CBS, ESPN, FOX, FS1, NBC, and Peacock. At its core, the advertising spot is about having the right team in your corner. The message culminates with Coach Cignetti's simple but powerful remark to Hopper, "I'm banking on you," reinforcing the confidence, trust, and accountability that drive success both on the field and in financial partnerships. This theme extends beyond the football field and reflects Merchant Bank's commitment to being a trusted partner for customers through everyday financial needs and the major moments that matter most.

Fans can stay up to date on Merchants Bank and its sponsorship with IU Athletics by following Merchants Bank on X, Instagram, Facebook, and LinkedIn.

Merchants Bancorp published this content on September 03, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 03, 2026 at 19:46 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]

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