Venu Holding Corporation

07/06/2026 | Press release | Distributed by Public on 07/06/2026 05:13

VENU Reports Strong Quarter of Triple Net Ownership Sales, Capped by $11.3 Million in June

Luxury ownership sales campaign with shareholder and partner Troy Aikman, generating non-dilutive capital to fund venue development and reduce reliance on traditional financing

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)-- Venu® Holding Corporation ("VENU" or the "Company") (NYSE American: VENU), owner, operator, and developer of premium live entertainment destinations, today reported that it completed its first full quarter of its national Luxe FireSuite® and Aikman Club ownership sales campaign featuring VENU shareholder Troy Aikman, generating approximately $29.8 million in gross ownership sales and commitments across the quarter. The Company recorded gross ownership sales of approximately $11.3 million in June, the highest sales month during the current campaign, underscoring accelerating demand for VENU's luxury ownership opportunities as new venue opening dates approach.

Luxe FireSuites at VENU's Ford Amphitheater in Colorado Springs, CO

Cumulative sales across the Company's ownership programs have now surpassed $278 million. VENU® expects to exceed June's record total in July as it moves closer to key milestones, including an expected fall 2026 opening for Regent Bank Amphitheater in Broken Arrow, Oklahoma and an expected first-quarter 2027 opening for Sunset Amphitheater in McKinney, Texas.

Proceeds from FireSuite and Aikman Club ownership sales represent a financing mechanism rather than operating revenue. These transactions are recorded on the Company's balance sheet and are used to fund venue development. As ownership sales continue to accelerate, they reduce the Company's reliance on traditional and non-traditional lending, lowering leverage and strengthening VENU's path to opening its venues.

"We just closed one of the strongest quarters of ownership sales in company history," said J.W. Roth, Founder, Chairman, and CEO of VENU. "Every dollar we raise through our triple net ownership sales is capital that funds our venues' development. At our current build rate and with our projected opening dates, I expect us to reach $1 billion in net tangible assets on a mark to market basis over the next 12 months, with venues open during fiscal 2027 ramping toward operational profitability. We are on a clear path to opening these buildings and delivering for shareholders and fans alike."

VENU continues to execute across multiple financing pillars, including its luxury ownership programs, public-private partnerships, and sale-leaseback transactions, as it builds out its national portfolio of premium amphitheaters and live entertainment destinations.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth's Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, Tennessee, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Billboard, Aramark Sports + Entertainment, Tixr, Boston Common Golf, Niall Horan, and Dierks Bentley, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU's website, Instagram, LinkedIn, or X.

Forward Looking Statements

This press release contains "forward-looking statements" that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as "anticipate," "believe," "contemplate," "could," "estimate," "expect," "intend," "seek," "may," "might," "plan," "potential," "predict," "project," "target," "aim," "should," "will" "would," or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements are based on the Company's current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the sections titled "Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2024, on file with the SEC, as well as in reports subsequently filed by the Company with the SEC. Forward-looking statements contained in this announcement are made as of this date, and the Company undertakes no duty to update such information except as required under applicable law.

Investor Relations Sarah Rothschild, [email protected]

Media Relations Chloe Polhamus, [email protected]

Source: Venu Holding Corporation
Venu Holding Corporation published this content on July 06, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on July 06, 2026 at 11:14 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]