Why Independent Agents Should Embrace a Year-Round Employee Benefits Strategy

In a recent PIA Northeast News article, Vice President of Engage Insurance Tiffany Grayless explores why the traditional annual open enrollment cycle is no longer enough for employers or their insurance advisors.

With healthcare costs continuing to rise, employee expectations evolving, and benefits becoming increasingly complex, the article makes the case for a more consistent, year-round approach to benefits management. Tiffany highlights practical ways independent agents can stay engaged with clients throughout the year, from monitoring claims and utilization to gathering employee feedback and providing ongoing benefits education.

By keeping benefits at the center of the conversation throughout the year, agents can help employers make more informed decisions before renewal season while strengthening employee engagement and long-term client relationships.

Read the full article in PIA Northeast News: https://www.iamagazine.com/2026/08/31/why-independent-agents-should-embrace-a-year-round-employee-b…