Starbucks Corporation

09/16/2025 | News release | Distributed by Public on 09/17/2025 16:01

Customer names and messages on orders

Blog

Customer names and messages on orders

September 16, 2025

Updated: 9/17/25 3pm PDT

In response to online discussion about our policy for customer names on orders, we wanted to provide the facts and share some background.

Starbucks is a company built on human connection. Having a name, rather than a number, attached to a customer order has been a core part of the Starbucks coffeehouse experience for decades. Most customers use their own name. And when a customer wants to use a different name - including the name Charlie Kirk - when ordering their drink in our café, we aim to respect their preference.

Over the years, we have had instances where some people have tried to abuse the system. For example, they've provided something that isn't a name at all, but rather a political slogan with the aim of having our barista shout it out as they hand off the finished drink. And in some cases, as their "name," they have provided words that are sexually explicit or otherwise offensive.

We aim to be a community coffeehouse where everyone feels welcome, so we have previously provided guidance to our partners to respectfully ask the customer to use a different name when attempting to use political slogans or phrases in place of their name. And we've blocked some explicit words and phrases in our point-of-sale system. We are clarifying with our team now that names, on their own, can be used by customers on their café order, as they wish.

We believe handwritten notes on our cups are a meaningful way for our baristas to connect with customers. We have clear policies that prohibit political slogans or negative messages to help preserve a welcoming environment. In the event we receive a report that a message doesn't comply with our policy, we carefully review each case. We know that neither we, nor our customers, get it right every time.

We also know the markers we use to write on cups are accessible to anyone. And therefore, notes can be easily added to a cup by others after the drink has been handed off by our baristas.

We've reviewed recent social media posts alleging that critical comments were written on Starbucks cups. Our investigation, which included a review of timestamped in-store video footage, confirms that in the cases shared so far, the comments were not written by a Starbucks partner. They appear to have been added after the beverage was handed off, likely by someone else.

Hundreds of thousands of Starbucks partners in tens of thousands of coffeehouses work hard every day to take care of millions of customers who come through our doors. And in millions of interactions every day, our dedicated baristas get it right. But in any instance where there may be a misunderstanding or where we don't meet the mark, we'll work to learn what happened and address any issues quickly.

We are committed to creating a welcoming space where every customer can enjoy a great cup of coffee served by a friendly barista. And we hope our customers visit us with the same positive intent. Thank you for being a part of the Starbucks community.

An Update from Starbucks

9/16/25 8pm PDT

In response to some conversations on social media Starbucks shared the following:

There are no restrictions on customers using Charlie Kirk's name on their order, and we are following up with our team.

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Starbucks Corporation published this content on September 16, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 17, 2025 at 22:01 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]