Amazon.com Inc.

09/14/2026 | News release | Distributed by Public on 09/14/2026 22:41

Prime Big Deal Days is back October 6-7: Here’s what to expect

Key takeaways

  • Prime Big Deal Days returns October 6-7 with 48 hours of exclusive deals across more than 35 categories.
  • New deals drop three times daily through Today's Big Deals across beauty, tech, kitchen, fashion, and home.
  • Alexa for Shopping can set deal alerts on specific products or categories and find deals based on your Lists, personal shopping history, and preferences.
Amazon's Prime Big Deal Days returns October 6-7, kicking off the season with 48 hours of Prime member-exclusive deals across more than 35 categories-all with fast, free delivery.
Starting October 6 at 12:01 a.m. PDT, Prime members can shop millions of deals on top brands, seasonal favorites, and everyday essentials-from fall entertaining and home décor to Halloween prep, beauty, and early holiday gifting. These savings build on Amazon's everyday low prices, giving members even deeper discounts on products they're already shopping for.
"Once fall arrives, there's so much to get ready for-the hosting, the decorating, the holiday gifting-and Prime Big Deal Days makes it easy to check it all off while saving," said Carmen Nestares, vice president of North America Marketing and Prime Tech.
Get answers to common questions about Prime Big Deal Days, including membership eligibility and how the event works.

8 Prime membership benefits you might not be using (but should be)

Everyone knows about fast, free delivery-but here are some awesome Prime benefits you may not be taking advantage of.

New deals dropping all event long

Throughout the 48-hour event, new deals will appear as Today's Big Deals, which are limited-time offers featuring some of the best savings of the season's newest models and brands.
New drops launch three times daily-at midnight, 8 a.m., and 1 p.m. PDT-from brands like Shark, Princess Polly, and Soundcore by ANKER. You'll also find first-time deals from brands new to Amazon alongside trending products and new releases across beauty, tech, kitchen, fashion, and home. Deals are available only while supplies last, so check back at each drop for the latest offers.

Find deals for every moment this season

Fall is when everything comes together, and Prime Big Deal Days is built around the moments that define the season.
Shopping for Halloween? Discover our Top 100+ Deals on Halloween finds-costumes and accessories for the whole family starting at $5, candy favorites under $10, plus, party supplies, decorations, and trick-or-treating must-haves for less.
Gearing up for game day or fall hosting? Look for charcuterie boards, slow cookers, entertaining sets, game day snack bundles, and cozy home upgrades like blankets, seasonal candles, and throw pillows from brands like UGG, NEST New York, and Barefoot Dreams.
Stocking up on groceries for fall entertaining? Build the perfect game day or hosting spread with fresh grocery deals delivered Same-Day-including $3 Dietz and Watson salami, $1 Sabra Hummus, $1 Amazon Kitchen Pico de Gallo, $1 cherry tomatoes, and avocados at 3 for $1-with savings of up to 75% off select grocery items. Plus, Prime members get free delivery on orders over $25 in most areas.
Ready to get a head start on holiday gifting? The Amazon Holiday Shop is stocked with festive décor, holiday entertaining essentials, and curated gift collections, plus explore Top lists across every price point-including Gifts for Her, Gifts for Him, Gifts for Kids, Christmas Décor, and Cozy Finds. This year, you'll find more items exclusive to Amazon in the Holiday Shop than ever before.
Buying gifts for kids on your list? Amazon's expert-curated annual Top 100+ Toys List features the season's most-wanted picks, organized by interest and age group with options at every price point-including budget-friendly finds and Amazon-exclusive products. And for the first time, the iconic toy brand FAO Schwarz has a dedicated storefront on Amazon with timeless classics and curated gifts for every age.
Looking for deals at every price point? Amazon Haul has seasonal décor and fashion items-mugs, candles, blankets, and pajamas-starting at $1, plus up to 50% off game day essentials.

Let Alexa find the deals for you

Think of Alexa for Shopping as the assistant who already knows what you love-tracking your preferences, past purchases, and wish lists so that every recommendation feels personal.
  • Set Up Deal and Price Alerts, and Auto-Buy: Create Deal Alerts to track deals for specific product needs-like "Alert me to deals on cozy sweaters" or "Find me deals on espresso machines." You will receive daily updates when new matching deals become available. For those who know exactly what they want, you can set a target price on any specific item and get notified when the price drops-or turn on Auto-Buy, and Alexa will automatically purchase it when it hits your price target.
  • Check Price History: Tap the "Price History" link on any product detail page, or ask Alexa for Shopping, to see up to 365 days of pricing insights on hundreds of millions of products-helping you shop with confidence knowing you're getting the best value.
  • Check for Deals on Your Saved Items: Already have gifts saved to your list? Ask Alexa for Shopping "Are any items on my list on deal right now?" to quickly find out which items have dropped in price.
  • Stay Ahead of Holiday Drops: Not sure what to get someone? Ask Alexa for Shopping to "update me when [brand] releases something new" for anyone on your list. Alexa for Shopping will track new releases across Amazon and the web, notifying you when something launches-so you can discover the perfect gift before it sells out.

How to use Alexa for Shopping to compare products, check price history, auto-buy items at target prices, and more

From price tracking to automated purchases to new release alerts, here's how to get the most out of Amazon's AI shopping assistant.

Start saving now

Prime members can start saving before the event begins-from deals on Amazon devices and Kindle to savings with Amazon Haul and Amazon Music. Check out all the early deals available now.

Get your orders fast

Prime members can get what they need at the speed they need it. Prime Air drone delivery can bring items to your door in as fast as 30 minutes in select suburban areas, and Amazon Now delivers fresh groceries, household items, and essentials in 30 minutes across dozens of U.S. cities. Need something in a few hours? Choose from more than 90,000 everyday essentials with one-hour and three-hour delivery through Amazon's Same-Day Delivery network. And millions of items are available for free Same-Day or Next-Day Delivery in more than 10,000 cities and towns across the country.

Join Prime today

You'll need a Prime membership to shop all the deals during Prime Big Deal Days. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime.
Amazon also offers discounted membership options providing the same benefits at only 50% of the cost. Young adults (ages 18-24) and college students can try Prime for Young Adults with a 6-month $0 trial, then pay only $7.49 per month, or $69 per year. Higher education students and young adults who sign up can also stack exclusive 5% cash back on top of eligible deals across beauty, apparel, PCs, electronics, and personal care during Prime Big Deal Days.
Qualifying government-assistance recipients and income-verified customers can try Prime Access for 30 days before paying $6.99 per month.

Everything that comes with your Prime membership

Check out the incredible benefits and offers you get with Prime.

Shop Prime Big Deal Days globally

Prime members in 22 countries including Australia, Austria, Belgium, Brazil, Canada, Colombia, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Turkey, the United States, and the United Kingdom can shop Prime Big Deal Days this season. Dates may vary per country.
Next, see how Amazon prepares for its biggest shopping events of the year.
Amazon.com Inc. published this content on September 14, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 15, 2026 at 04:41 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]