Bread Financial® and Signet Jewelers renew longstanding credit card program agreement

Bread Financial and Signet Jewelers partner to advance modernization, marketing capabilities and elevated experiences for Signet brands, including KAY, Zales, Jared and Blue Nile

COLUMBUS, Ohio - Bread Financial ® (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced a long-term renewal of its relationship with Signet Jewelers Limited (NYSE: SIG).

The renewed agreement builds on the longstanding relationship between the two companies and supports the continued evolution of credit programs across Signet's portfolio of brands. Under the long-term renewal agreement, Bread Financial and Signet will be focused on continued technology enhancements, robust analytics to enable data-driven marketing, customer experiences and credit capabilities to support Signet's evolving business and customer needs.

"Bread Financial's longstanding relationship with Signet is grounded in trust, collaboration and a shared focus on delivering exceptional customer experiences," said Dennis McCarthy, executive vice president and chief revenue officer, Bread Financial. "Jewelry purchases mark some of life's most meaningful moments, and we're committed to supporting customers through those occasions with a credit experience that's as seamless as it is significant. We will continue to support Signet with capabilities that evolve alongside its business, customer expectations and its portfolio of brands in this next phase of partnering together."