CBC/Radio-Canada
CBC/Radio-Canada
07/28/2026 | Press release | Distributed by Public on 07/28/2026 08:27
Welcome to the MTM Spring 2026 Sneak Peek!
The Media Technology Monitor has officially released its highly anticipated Spring 2026 data set. For more than two decades, MTM 18+ has tracked how Canadians aged 18 and older engage with media and technology in an increasingly connected world.
The Spring 2026 release builds on this foundation with insights into emerging shifts in media behaviour including online betting, social media habits, live sports viewing, and the growing prevalence of advertising on streaming services, helping organizations stay ahead of the curve. It also provides valuable findings on how Canadians with disabilities access and use digital media.
Interested in the latest trends in media and technology consumption? Contact us to learn how MTM can help your organization turn data into actionable insights.
Webinar
Join the Media Technology Monitor (MTM) and Numeris NLogic for a first look at findings from the MTM 18+ Spring 2026 survey on September 17th at 1:30 p.m.
Whether you're planning campaigns, developing content, or tracking the evolution of Canadian media, this webinar will provide actionable insights you won't want to miss.
CBC/Radio-Canada published this content on July 28, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on July 28, 2026 at 14:27 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]