The Weekly 10: marketing, media and industry statistics to know now — September 17, 2025 edition

From the latest 2025 holiday season retail sales projections to consumer sentiment about AI-generated ads, these are the data points we're paying attention to right now.

78%

The share of marketers who believe it's important to disclose the use of generative AI in ads, according to a new global survey by the market research firm Eye Square for Snap and PMG. Marketers are largely aligned with user expectations (79% of consumers agree AI-generated content should be labeled accordingly) and best practices (63% of consumers say they're more likely to accept AI when an ad is transparent about using the technology), the study's findings suggest.

339 million

The total number of U.S. SVOD (subscription video on demand) subscriptions in Q2, an increase of 10% year over year, per new estimates from the data and analytics firm Antenna.

100

The approximate number of "enforcement action" warning letters sent on Sept. 9 by the Food and Drug Administration (FDA) regarding "misleading" consumer drug ads, according to an X post from agency commissioner Dr. Marty Makary. The list of recipients on the FDA's website includes pharmaceutical companies and online pharmacies.

$11.2 billion

The U.S. online grocery gross sales total in August - a new single-month record and an increase of 14% year over year, according to the latest monthly report from Brick Meets Click.

12

The number of markets - including the U.S., Japan, Germany and the U.K. - covered in a new deal making Netflix ad inventory available through Amazon's demand-side platform (DSP) starting in Q4. (Roku and Disney both separately announced similar integrations with Amazon's DSP in June, underscoring the rapid expansion of Amazon's programmatic business.)

4%

The projected year-over-year growth in U.S. retail sales during November and December, according to new Bain & Company research. The figure falls short of the 5.2% average annual growth rate for holiday season retail over the past decade, the consulting firm notes.

3 in 4

The share of consumers who say gift items are more expensive due to tariffs and inflation, according to a new Empower survey of 2,200 U.S. adults.

1 in 3

The share of surveyed consumers who say they're implementing "no gift" policies this year, asking others to refrain from spending money on them, per the same Empower study.

$40

The price for a T-shirt featuring WNBA star Caitlin Clark's new signature logo at Nike.com. This marks the debut of Clark's personal brand insignia, arriving more than a year after she signed a deal with Nike worth an estimated $28 million, the most lucrative endorsement in women's pro basketball history.

26%

The share of chain restaurant operators who cite branding and marketing as a top challenge during periods of growth - more than demand planning (22%) or securing vendors (21%) - per a new survey from the software firm Crunchtime and industry forecaster Technomic.