We have some big news to share. TIME has named Reebok Smart Eyewear Powered by
Lucyd to itsBest Inventions of 2026 list, recognizing it in the audio sunglasses for athletes
category.

TIME's annual list highlights the products changing how people live, work, and play. It's a
proud moment for the entire Lucyd team, and for every athlete who helped us shape
these frames.

Two pieces of gear. One pair offrames.

TIME's write-up nails the idea behind the collection. Workouts come with a lot of gear:
trackers, watches, headphones, sunglasses. Reebok Powered by Lucyd lightens that load
by combining two of them into one.

With audio built right into the arms, you can:

• Stream music and podcasts mid-run
• Take calls without reaching for your phone
• Hear voice directions and coaching cues
• Stay aware of traffic, teammates, and everything around you.

Open-ear audio means nothing sits in or over your ears. You hear your playlist and the world at the same time.

Built for the way athletes move

Every pair in the collection pairs performance optics with smart features:

• Polarized lenses that cut glare on the road, trail, or water
• Lightweight frames made to stay comfortable for the long haul
• Noise-cancelling microphones for clear calls, even outdoors
• Open-ear hi-fi audio for sound that keeps you in the moment

The collection comes in six styles, and two are prescription-ready, so athletes who need
vision correction don't have to choose between seeing clearly and staying connected.

Your music. Your assistant. Your choice.

Reebok Powered by Lucyd works with the voice assistant you already use, including Siri and Google, so there's no new ecosystem to buy into. Ask for directions, send a message, or check the time without breaking stride.