Semrush Wins Best Software Innovation and Best SEO Platform at Global Industry Awards

Semrush, an Adobe company, has recently earned top honors at two major industry awards programs: winning Best Software Innovation at the Global Search Awards, and Best SEO Platform at the Digiday Technology Awards.

As search behaviors evolve beyond traditional search results, brands face an increasingly complex landscape where AI platforms actively recommend and surface brand content. Semrush bridges this gap by combining market-leading search intelligence, including 29.2 billion keywords, 43 trillion backlinks, and 808 million domain profiles, with extensive AI visibility intelligence spanning more than 2.18 billion AI prompt responses, 61.1 million distinct brands and domains, and 117 markets. Grounded in proprietary data reflecting real-world audience behavior, this connected intelligence helps brands understand customer demand, measure visibility across search and AI, and identify opportunities for growth.

Twenty-eight million marketing professionals have already used Semrush, and 35 percent of Fortune 500 companies use Semrush as their go-to marketing tool. Marketers can track, manage, and shape how their brand shows up across all search surfaces, including an increasingly diverse and complex ecosystem of LLMs, which is a topic that's top of mind from marketing meetings all the way up to Board rooms.

Winning these awards is huge validation for what we're building. Search is changing fast, and marketers today need real-time clarity. We've created a unified solution so teams don't just track where their brand shows up in the AI era; they can actually shape it.

Vitalii Obishchenko, VP, Software Development at Adobe

Industry Praise Validating the Future of Search

Semrush earned the Best SEO Platform award in the first year of entering the Digiday Technology Awards. Meanwhile, the Global Search Awards panel highlighted Semrush's user experience, clear market positioning, and accessible price point for high-tier capabilities.

"Semrush's tool is genuinely impressive and adds significant value to the platform. The user experience is excellent, and after testing it, I found it to be very helpful in practice," noted one Global Search Awards judge.

Judges also commended the product's clear problem-solving framework and rapid adoption metrics, deeming it a "strong, accessible product with real traction." The panel further noted "great adoption figures, showing there is clearly a demand for the tool" and that "grounding AI-visibility tracking in years of genuine search-demand data, and including every major model on every plan puts serious capability within reach of small teams."

Real Life Experience: Customer Kudos

Semrush customers have seen real impact using the platform, too. David Haas is a fractional CMO at Frenos, a small operational technology cybersecurity company. He uses Semrush, and has taken Frenos from near-zero search visibility on Google in July 2025 to a score of 18.32% in January 2026. "A solution like Semrush is an incredible advantage for these companies-typically, they won't have enough resources and expertise in-house," he said. ​

Complete Visibility Under One Roof

Semrush delivers end-to-end visibility management designed to help marketing teams move faster and make smarter decisions:

• Unified Search Intelligence: Track organic rankings alongside brand presence, sentiment, and representation inside major large language models (LLMs).
• Enterprise-Grade AI Insights: Audit site readiness for AI crawlers, benchmark competitive share of voice, and manage brand perception in real time.
• Scalable Tiers: Offered in Starter, Pro+, and Advanced packages to support businesses at every stage of their SEO and AI visibility journeys.

Learn more about Semrush and how to manage your brand's SEO and AI search visibility.

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