International Dairy Queen Inc.

09/09/2021 | Press release | Archived content

DQ Introduces the Sweeter Vest Complete with Insulated Pocket to Keep Your Blizzard Chilled this Season!

As the weather transitions from hot to cold, it's also time to transition closets, and a stylish fall look can always be sweetened with a super "cool" accessory. Paying homage to this season's stylish must-have -- the sweater vest -- the DQ® brand is introducing its own DQ Sweeter Vest in honor of its Fall Blizzard® Treat Menu, featuring a custom insulated pocket to tote a Fall Blizzard Treat!From the runway to celebrity IG feeds, sweater vests are taking over the fashion scene, and the DQ Sweeter Vest will help fans demonstrate that they have excellent taste in fall fashion and treats.


Boasting colorful fall hues, the DQSweeter Vest is the coolest way to keep your Blizzard Treat chilled and approach the fall season in style. Here's how to snag one: fans should head to https://www.dairyqueen.com/en-us/SweeterVest/ on Wednesday, September 15 at 9:00am ET to sign up to score a complimentary Sweeter Vest while supplies last.

Which "cool" accessory would you tote in your Sweeter Vest? The Fall Blizzard Treat Menu includes:

  • NEW Pecan Pie BlizzardTreat: Pecans, brown sugar pie pieces and caramel blended with world-famous DQ soft serve.

  • Pumpkin Pie Blizzard Treat:Real pumpkin pie pieces and world-famous DQsoft serve, crowned with whipped topping and a sprinkle of nutmeg.

  • NEW Reese's Pieces Cookie Dough BlizzardTreat: Reese's Pieces, chocolate chip cookie dough and peanut butter topping blended with world-famous DQsoft serve.

  • NEW Sea Salt Toffee Fudge BlizzardTreat: Rich fudge pieces, salted toffee pieces and caramel blended to Blizzardperfection with world-famous DQsoft serve.

  • Oreo®Mocha Fudge Blizzard Treat:OREO® cookie pieces, coffee and sweet choco chunks blended with world-famous DQsoft serve.

  • Choco Dipped Strawberry Blizzard Treat:Strawberry and choco chunks blended with world-famous DQsoft serve.

  • Royal Ultimate Choco Brownie Blizzard Treat: Brownies, choco chunks and cocoa fudge filled with fudge and blended with world-famous DQsoft serve.

The Fall Blizzard Treat Menu is available now at participating DQlocations nationwide for a limited time only.


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International Dairy Queen Inc. published this content on September 09, 2021, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on March 10, 2026 at 13:57 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]