Amazon.com Inc.

04/20/2026 | News release | Distributed by Public on 04/20/2026 06:36

Amazon’s Summer Beauty Event returns April 27 with deals up to 30% off brands like Charlotte Tilbury and Medicube

Key takeaways

  • Amazon's fourth annual Summer Beauty Event runs April 27 through Mother's Day on May 10.
  • Customers can get up to 30% off brands like Charlotte Tilbury, Biodance, and Dyson and shop 48-hour flash deals.
  • The event features thousands of deals across skin care, makeup, fragrance, hair care, and wellness.
Amazon's fourth annual Summer Beauty Event is back, running from April 27 through Mother's Day on May 10. The two-week shopping event brings customers up to 30% off across skin care, makeup, hair care, personal care, wellness, fragrance, and men's grooming, plus flash category deals and Amazon-exclusive gift sets.

8 Prime membership benefits you might not be using (but should be)

Everyone knows about fast, free delivery-but here are some awesome Prime benefits you may not be taking advantage of.

What brands are included in Amazon's Summer Beauty Event?

The event features thousands of curated deals, coupons, and gift sets across everyday favorites and premium brands, including Estée Lauder, Bobbi Brown, tarte, bareMinerals, Sacheu, COSRX, Medicube, innisfree, St. Tropez, TAN-LUXE, Drunk Elephant, Saltair, Beauty of Joseon, La Roche-Posay, ELEMIS, goop, TRESemmé, Nexxus, OUAI, Drybar, PATTERN Beauty, Harry's, Lab Series, Ralph Lauren Fragrances, Maison Margiela, and SolaWave.
Whether you're shopping for Mother's Day gifts, summer must-haves, sun care and sunless tanning staples, wedding guest glam, self-care essentials, or trending K-beauty favorites, there's something for everyone.

What are the flash deals during Amazon's Summer Beauty Event?

Throughout the event, customers can take advantage of 48-hour category flash deals:
  • April 27-28: Up to 50% off makeup
  • April 29-30: Up to 40% off fragrance
  • May 1-2: Up to 50% off health and wellness
  • May 3-4: Up to 50% off men's grooming
  • May 5-6: Up to 40% off skin care
  • May 7-8: Up to 45% off hair care
  • May 9-10: Up to 50% off personal care
Not sure where to start? Ask Rufus, Amazon's AI assistant for shopping, for personalized recommendations by asking things like "What are the best skin care deals right now?" or "Help me find a Mother's Day gift set under $50." Rufus can help you discover deals, compare products, and find the perfect picks for your beauty routine.

How Prime for Young Adults members turn everyday purchases into cash back

Prime for Young Adults members earn cash back automatically on everyday purchases-no coupons or codes needed. Young adults have already earned over $145 million in rewards in less than a year.

Check back for new Summer Beauty Event deals, and visit amazon.com/beauty to shop top selection, limited-time savings, and exclusive gift sets as they drop.
Next, Amazon introduces faster delivery with new 1-hour and 3-hour options.

Related Tags

Amazon.com Inc. published this content on April 20, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 20, 2026 at 12:37 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]