04/29/2026 | Press release | Distributed by Public on 04/29/2026 08:17
Innovative program reduces inpatient costs by $153 per member per month, participants' A1c by 1.5 points
DURHAM, N.C. - New data from Blue Cross and Blue Shield of North Carolina's (Blue Cross NC) Feed Your Health program shows that connecting people with nutritious food and personalized support from registered dietitians can meaningfully reduce health care costs and improve health outcomes for people managing Type 2 diabetes. More than 1 million North Carolinians are living with diabetes, making it one of the most pressing chronic health challenges facing the state.
The new 12-month research demonstrates results across clinical and financial measures:
Lower Health Care Costs
Improved Health Outcomes
"Feed Your Health was built on a simple but powerful insight: to improve the health of North Carolinians and address rising health care costs, we must look beyond what happens in the exam room," said Dr. Marcus Wallace, Blue Cross NC Chief Medical Officer. "Chronic conditions continue to drive a significant share of health care costs, and these results show affordability in action. When we address food access, nutrition skills, and ongoing support alongside clinical care, we can help prevent complications before they become costly-and improve long term health in the process."
About 11% of adults statewide are living with diabetes, the vast majority with type 2 diabetes. The impact extends well beyond individual health, driving significant strain on families, employers, and the health care system. Diagnosed diabetes costs North Carolina an estimated $11.8 billion each year, including more than $11.2 billion in direct medical expenses and hundreds of millions more in lost productivity, according to the American Diabetes Association.
Health Through Food is one of several innovative approaches Blue Cross NC is advancing to make health care more affordable by addressing the root causes of chronic disease. These programs reflect Blue Cross NC's commitment to reducing costs not by shifting them to members, but by preventing high-cost care before it's needed.
About Blue Cross and Blue Shield of North Carolina
Blue Cross and Blue Shield of North Carolina (Blue Cross NC), the leading not-for-profit health plan in North Carolina, is committed to improving the health and well-being of its customers and communities. Since 1933, the company has developed programs and initiatives that give North Carolinians the opportunity to live healthier lives. Blue Cross NC serves more than 4.1 million members, including approximately 1.2 million on behalf of other Blue Plans. Blue Cross NC is an independent licensee of the Blue Cross and Blue Shield Association. Visit Blue Cross NC online at www.bluecrossnc.com.