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New integrated solution combines AI-enabled analytics with NIQ's data assets to help brands and retailers drive targeted, measurable growth

CHICAGO, April 29, 2026 - NIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of Precision Solutions in the United States, a new integrated solution designed to help brands and retailers make more precise, localized decisions that drive growth.

As shopper behavior becomes more fragmented and varies significantly by location, many organizations struggle to move beyond broad, market-level strategies. This often leads to inefficient spend, missed opportunities, and difficulty proving return on investment.

Precision Solutions helps solve this by enabling a more targeted, localized approach to growth for brands and retailers.

The solution combines NIQ's retail measurement data, consumer panel data, and advanced analytics into a single platform that allows organizations to identify where growth is happening, target the right opportunities, test strategies in-market, and measure results with confidence.

"For brands, growth today is no longer about doing more everywhere. It is about taking the right actions in the right places," said Kim Cox, Managing Director, NIQ. "Precision Solutions gives teams the clarity to see where demand truly exists, the confidence to prioritize the stores that matter most, and the evidence to act decisively. When execution is guided by local precision, performance follows."

Precision Solutions also brings together previously separate capabilities into a unified experience, simplifying workflows and enabling more consistent, scalable decision-making.

With Precision Solutions, organizations can:

• Identify high-potential stores, geographies, and shopper segments

• Focus investments where they are most likely to drive growth

• Test strategies in-market and measure impact quickly

• Optimize assortment, promotions, and media with greater precision

Built on NIQ's comprehensive data ecosystem and enhanced with AI-enabled analytics, Precision Solutions allows clients to simulate outcomes, isolate true performance, and scale the strategies that deliver measurable results.

Precision Solutions is now available to clients in the United States. For more information, visit NIQ's Precision Solutions site or contact your NIQ representative.

About NIQ

NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.

With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™-helping brands and retailers understand what consumers buy, why they buy it, and what to do next.

For more information, please visit https://www.niq.com.

Forward Looking Statement

This press release contains forward-looking statements. These forward-looking statements address various matters including statements about benefits, features, and outcomes of NIQ Precision Solutions and related capabilities and other statements contained in this press release that are not historical facts. These statements are based on current expectations and involve risks and uncertainties that could cause actual results to differ materially. Forward-looking statements speak only as of the date made and NIQ undertakes no obligation to update them except as required by law.

© 2026 Nielsen Consumer LLC. All Rights Reserved.

NIQ-General

Media Contact:  

NIQ North America Communications

[email protected]

As shopper behavior becomes more fragmented

As shopper behavior becomes more fragmented

As shopper behavior becomes more fragmented

As shopper behavior becomes more fragmented