Dramaland is here! Netflix reveals where the most passionate K-drama fans in Brazil are, in the year it celebrates 10 years of Korean stories

^{Download the images from the Netflix Dramalândia Station in each city: Belém , Maceió , and São Luís .} São Paulo, September 8, 2026 - Brazil has earned a special place on Netflix's K-drama map. In the year the service reaches the milestone of a decade of bringing Korean stories to the world, it's time to celebrate one of the best fandoms - the Brazilians. Netflix is revealing the Top 3 states most passionate about South Korean dramas: Alagoas, Maranhão and Pará are the ones that have watched the most K-dramas so far in 2026*. And it doesn't stop there. For the most devoted fans, there's a special treat. From September 10 to 20 , the capitals Maceió, São Luís and Belém will host the Netflix Dramaland Stations , a little piece of South Korea as seen through the series beloved by Brazilian audiences. The spaces will feature immersive photo opps, as well as the distribution of exclusive goodies. All for free.

After the United States and Brazil, South Korea is the third country with the most titles on Netflix's Top 10 in Brazil over the last 5 years , since the ranking debuted on the service . In 2025 alone, nearly every week of the year had at least one K-drama on the list**. Among the series that this fandom, who calls Netflix home, have most watched, and which dominated the ranking for weeks, are the romantic comedies Dynamite Kiss and The Potato Lab , the historical drama Bon Appétit, Your Majesty , the legal drama Beyond the Bar , as well as the latest season of the global hit Squid Game .

In addition to the Netflix Dramaland Stations, fans from all over the country can enter the national promotion that will take three winners to Seoul, the South Korean capital, to experience Dramaland up close, with the right to bring a guest. Keep an eye out, because it only runs from September 10 to September 18. The full rules are available at dramalandianetflix.com , along with all the information about the Stations.

"It's a joy to see K-dramas cross borders with storylines that, while they bring a lot of Korea, are also universal - about love, family, dreams. For the past 10 years, Brazilians have embraced these titles with affection and curiosity about the Korean culture, which motivates us to continue investing, always and increasingly, in the best stories, and to find out more about Brazil as well" says Don Kang, Vice President of Content at Netflix in South Korea.

*The states are listed in alphabetical order, based on internal Netflix data that takes into account proportional viewing, not absolute volume.

** In 2025, Korean titles appeared in Netflix Brazil's Top 10 for 49 out of 52 weeks. About Netflix Netflix is one of the world's leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. Press Contact Agência Ágora | [email protected]