Nielsen Holdings Ltd.
04/17/2026 | Press release | Distributed by Public on 04/17/2026 07:29
The Gauge™: Poland | March 2026
The first signs of spring in March led to Poles spending significantly less time in front of their screens, leading to a sharp 22-minute drop in average viewing time compared to February. The current watching time of 3 hours and 53 minutes is also 9 minutes lower than in March last year, confirming a deepening downward trend for both traditional TV and streaming. Despite the general decline in viewership, cable TV saw a notable structural shift, with its share increasing by 0.7 p.p., making it the strongest performer in the entire ranking.
There were some shake-ups in the traditional channel rankings: Polsat reclaimed the lead, overtaking TVN and TVP2, which rounded out the top three most popular channels of the month. Viewers were most drawn to their screens for major sporting events, such as the World Cup qualifiers on TVP1, and remained loyal to staples like the series "M jak Miłość" and the news program "Fakty."
The streaming segment also saw an outflow of viewers, with its total share of overall viewership falling to 10.5%. Within this category, YouTube maintained its steady lead with a 2.3% share, while Netflix saw a decline to 2.0%.
About The Gauge™
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.
About The Gauge™ Methodology
The data comes from Nielsen's single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The "Other" category includes views of unrecognized content.
Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.
Nielsen Holdings Ltd. published this content on April 17, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 17, 2026 at 13:29 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]