MS NOW POSTS DOUBLE-DIGIT, YEAR-OVER-YEAR GROWTH ACROSS ALL KEY DAYPARTS; RECORDS EIGHT CONSECUTIVE MONTHS OF AUDIENCE GROWTH

(New York - July 29, 2026) - Amid a month of major Supreme Court Rulings, America's 250th Anniversary, and the fast-approaching midterms, audiences continue to turn to MS NOW. Recording double-digit, year-over-year growth in July, MS NOW remains one of the most engaging news destinations on television and digital platforms. According to MRI-Simmons, MS NOW reaches more than 30 million unique television viewers each week.

In July, MS NOW ranked #2 among all cable networks and delivered its eighth consecutive month of year-over-year growth. MS NOW posted double-digit gains in total day, weekday live programming, and weekday primetime among both total viewers and the Adult 25-54 demo, according to Nielsen Big Data + Panel ratings.

In weekday primetime (Monday through Friday, 8 p.m. to 11 p.m.), MS NOW averaged 1.3 million total viewers and 110,000 demo viewers in July, up 19% among total viewers and 26% in the demo compared to July 2025. During weekday live programming (Monday through Friday, 5 a.m. to midnight), MS NOW averaged 844,000 total viewers and 75,000 demo viewers, with year-over-year growth of 27% and 36%, respectively. In total day (Monday through Sunday, 6 a.m. to 6 a.m.), MS NOW was up 26% among total viewers and 36% in the demo versus July 2025.

Last month, MS NOW debuted several new titles across its mornings, dayside, and primetime programming slate, including "Money, Power, Politics with Stephanie Ruhle," "On the Line with Alicia Menendez," "The Moment with Katy Tur," "The 11th Hour with Ali Velshi," and "Connect with Jacob Soboroff," in addition to Symone Sanders Townsend and Michael Steele being joined by new co-anchor Luke Russert on "The Weeknight." In July, the first full month for these titles, all new programs delivered viewership increases among total viewers and the demo compared to the same month last year.

MS NOW Drew 1.3 Million Primetime Viewers; New Lineup Grows Audiences Across Both Demos

MS NOW's newest additions to primetime, "The 11th Hour with Ali Velshi" and "The Weeknight's new trio of anchors, drove year-over-year growth among total viewers and the demo. "The 11th Hour with Ali Velshi" averaged 726,000 total viewers, up 5% among total viewers and 10% in the demo. "The Weeknight" averaged 1.03 million total viewers in July, up 27% among total viewers and 29% in the demo. Both programs topped CNN among both total viewers and the demo.

"The Rachel Maddow Show" averaged 2.0 million total viewers and 173,000 demo viewers while topping CNN in total viewers and the demo.

"The Beat with Ari Melber" delivered double-digit year-over-year growth and topped CNN among both demos, while "All In with Chris Hayes" topped CNN among demo viewers for the second consecutive month, and posted year-over-year growth among both demos. "Deadline: White House" topped CNN among both demos, while "The Last Word with Lawrence O'Donnell" topped CNN among total viewers and posted year-over-year growth among both demos.

"Morning Joe" and "Way Too Early with Ali Vitali" Continue to Outpace CNN Among Both Demos; "Morning Joe" Remains #1 in Washington, D.C.; "Money, Power, Politics with Stephanie Ruhle" Continues to Build Momentum in Mornings

"Morning Joe" (Monday through Friday, 6 a.m. to 9 a.m.) averaged 769,000 total viewers in July, up 29% in total viewership and 24% in the demo, more than doubling CNN among total viewers and topping them in the demo. Year to date, "Morning Joe" remains the #1 cable morning program in Washington, D.C.

"Way Too Early with Ali Vitali" continued to outperform CNN in both total viewers and the demo in July and posted double-digit year-over-year growth among total viewers.

MS NOW's newest morning program, "Money, Power, Politics with Stephanie Ruhle" continued to gain momentum in July, averaging 730,000 total viewers and up 37% among total viewers and 40% in the demo, while also leading CNN among total viewers.

MS NOW's New Dayside Lineup Delivers Double-Digit, Year-Over-Year Growth Among Total and Demo Viewers; Tops CNN Among Total Viewers for Two Straight Months

MS NOW's dayside programming (Monday through Friday, 11 a.m. to 4 p.m.) averaged 623,000 total viewers in July, up 28% among total viewers and 34% among the demo versus July 2025.

MS NOW's new dayside programs, "On the Line with Alicia Menendez" and "The Moment with Katy Tur" grew their total audiences year-over-year by 29% and 27%, respectively.

MS NOW topped CNN among total viewers from 11 a.m. through 4 p.m. for the second consecutive month, with every hour posting double-digit year-over-year growth.

Weekend Programming Posts Double-Digit Year-Over-Year Growth Among Both Demos

MS NOW weekend programming (Saturday and Sunday, 7 a.m. to 6 p.m.) averaged 504,000 total viewers in July, up 30% among total viewers and 79% among the demo compared to July 2025.

"Connect with Jacob Soboroff" posted double-digit year-over-year growth, up 24% among total viewers and 73% in the demo year-over-year. "The Weekend" also posted double-digit year-over-year growth and topped CNN among total viewers and the demo.

MS NOW Records More YouTube Views Than ABC News, CBS News, and NBC News Combined; Reaches 3.2 Billion Views Across YouTube and TikTok Year to Date

MS NOW continues to lead the pack as one of the most watched and most influential news organizations on non-linear platforms, recording over 3.2 billion combined views across YouTube and TikTok so far this year.

Year-to-date, MS NOW has recorded 2 billion YouTube views, more than ABC News (739 million), CBS News (305 million), and NBC News (633 million) combined.

MS NOW's most viewed YouTube videos in July include: Nicolle Wallace's exclusive interview with Jack Smith, Jen Psaki on President Trump's state fair, andNicole Wallace's reaction to President Trump's primetime address.

MS NOW's top TikTok videos in July include: Nicolle Wallace on President Trump's appearance at the NATO summit, Joe Scarborough's reaction to the FIFA World Cup final, and MS NOW's exclusive reporting on Kash Patel being called to the White House.

Year-to-date, page views on MS NOW's website and app are up 13% versus this time last year. Article page views are also up 13% year-over-year, driven in part by the expansion of MS NOW's original reporting.

In July, the most-read pieces on ms.now include: Carol Leonnig and Vaughn Hillyard's exclusive reporting on Vice President Vance's security detail, Ryan Teague Beckwith's op-ed on President Trump's spectacles in Washington, D.C., and MS NOW's reporting on concerns around President Trump's July 4th celebrations.

MS NOW Records More Than 11 Million Audio Downloads in July; Original Podcasts Up over 100% Year Over Year

MS NOW generated more than 11 million total audio downloads in July, with downloads among MS NOW Originals up over 100% versus this time last year, driven by "The Best People with Nicolle Wallace," "Main Justice," and "Why Is This Happening? The Chris Hayes Podcast." Year to date, MS NOW has also recorded more than 80 million audio downloads.

"Morning Joe" was MS NOW's most-downloaded podcast for the month, with downloads up 80% year-over-year.

TV Source: Nielsen, Big Data + Panel, Live+SD, Persons 2+ and Adults 25-54. Total Day = M-Su 6 a.m. to 6 a.m, Live Programming = M-F 5 a.m.-12 a.m., Primetime = M-F 8 p.m.-11p.m. July: [6/29/26-7/26/26]. Time period wins based on regularly scheduled programming. 'All In' Consecutive win based on the show's daypart. LPM = Washington, D.C., 12/29/26-7/26/26, P2+, M-F 6 a.m.-10 a.m. Weekly Reach = MRI-Simmons, Spring 2026 USA Survey (n=56,388 Adults 18+), # of unique viewers, television networks watched in the past 7 days.

Digital Sources: YouTube data based on YouTube Studio Analytics, July 1 - July 28, 2026. YouTube video views. Competitor data from ListenFirst July 1 - July 28, 2026. Youtube Public Views . TikTok data based on ListenFirst, July 1 - July 28, 2026. TikTok video views. Audio data based on Simplecast Analytics, July 1 - July 27, 2026.

PRESS CONTACT:

[email protected]