Discover Boating Public Service Announcements Help Raise Awareness

As the recreational boating industry's consumer-facing lifestyle brand, Discover Boating (powered by NMMA and MRAA), works to attract new audiences to boating. Discover Boating's new television public service announcement (PSA) campaign launched this month to support that effort-raising awareness for boating and inspiring more people to get on the water.

The PSA campaign features four top-performing videos from Discover Boating combining lifestyle and safety-focused content, including: "Boating with Kids," "Safe Swimming," "Voices," and "A Float on Story."

Reaching People at Scale
PSAs remain one of the most cost-effective tools for efficiently reaching a large consumer audience. Through donated airtime across major networks, Discover Boating generates significant exposure without the cost of traditional advertising, extending the reach of the industry's broader marketing efforts. In addition to the traditional PSA, Discover Boating is strategically leveraging the popularity of Connected TV to amplify video views by running a three-month campaign across streaming platforms such as Hulu, Amazon TV and YouTube.

Put PSA Content to Work for Your Business
Industry stakeholders can use Discover Boating's PSA videos in their own marketing efforts. Available through the Discover Boating Industry Resource Center, the videos can be used in showrooms, on websites, across social channels and in email campaigns to reinforce positive boating messages and help introduce new audiences to boating.