Five Things Small Business Owners Need to Know Ahead of the Summer of 2026

During the Summer of 2026, Boston will welcome international tourists and see increased economic activity. We want to make sure you understand how to get involved. Read on for guidelines and resources.

FIFA World Cup 26™ will take place from June 11 to July 19. Seven of the matches will take place at Gillette Stadium (renamed Boston Stadium during the tournament) on June 13, June 16, June 19, June 23, June 26, June 29, and July 9.

Immediately following the FIFA World Cup 26™, Boston will welcome the Tall Ships for Sail Boston®, taking place July 11 to 16. And, of course, we'll be celebrating America's semiquincentennial (250th anniversary) throughout the summer.

During this event, Boston will welcome international tourists and see increased economic activity. We want to make sure you understand how to get involved. Read on for guidelines and resources.

1. As you plan events, activations, and promotions related to the summer, the City wants to make sure your business feels supported. Complete our brief survey to help us understand your level of interest and how we can help you!
2. The Boston Licensing Board, Office of Nightlife Economy, and Office of Small Business host bi-weekly Office Hours to assist you with your planning related to the summer of 2026. Sign up for Office Hours.
3. From July 11 to 15, The Social Butterflies are curating Boston Harbor Bites, a vendor experience bringing together the best of Boston's local food scene, artisan makers, and cultural entrepreneurs across the city's most iconic waterfront locations - from Charlestown Navy Yard to the Seaport to Marine Industrial Park. Learn more and apply to be a vendor.
4. If your business typically shows sporting events on televisions, you CAN show any or all FIFA World Cup 26™ matches WITHOUT a FIFA Public Viewing License. There are regulations related to marketing and ticketing. View the regulations.
5. You have the ability to optimize business hours during key FIFA World Cup 26™ matches by opening earlier or requesting an extension of hours. View the procedure.

We look forward to supporting you as we prepare for the summer. Contact 617-635-4170 or [email protected] with any questions about extensions to your hours.

• Published by: Economic Opportunity and Inclusion