Amazon.com Inc.

03/10/2026 | News release | Distributed by Public on 03/10/2026 08:16

Watch the trailer for 'Bait' starring Riz Ahmed, coming to Prime Video March 25

Key takeaways

  • Baitstars Riz Ahmed as a struggling actor whose world implodes after his James Bond audition.
  • All six episodes premiere globally on Prime Video on March 25, 2026.
  • Ahmed also serves as showrunner on the comedy series, alongside Ben Karlin.
Prime Video has revealed the trailer for Bait, the highly anticipated Prime Original comedy series created by and starring Academy Award and Emmy Award winner Riz Ahmed.

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When struggling actor Shah Latif gets the audition of a lifetime to play James Bond, he thinks it's his last chance to make it big. Instead, it kicks off four wild days that spiral completely out of control.
Watch a special preview clip below:

What is 'Bait' about?

Bait stars Ahmed as Shah Latif, a struggling actor whose last chance to make it big comes in the form of an audition of a lifetime-James Bond.
The series follows him over the course of four wild days as his life spirals out of control and his family, ex-lover, and the entire world weigh in on whether he is the right man for the job.

Who is in the 'Bait' cast?

Bait stars a talented ensemble cast including:

Who created 'Bait'?

Baitis executive produced by Ahmed and Allie Moore for Left Handed Films, alongside Jake Fuller on behalf of Jax Media.
Ben Karlin (The Daily Show) executive produces and serves as showrunner alongside Ahmed, who also serves as a writer.
The series is produced by Jax Media and Amazon MGM Studios.

What is the release date for 'Bait'?

All six episodes ofBaitwill be available to stream on Prime Video on March 25, in more than 240 countries and territories worldwide.
Prime Video is included with an Amazon Prime membership, which costs $14.99 monthly or $139 annually in the US. Discounted memberships are also available for young adultsand qualifying government assistance recipientsat 50% off. Check your local Amazon website for information on Prime membership pricing in your region.
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What else can I watch on Prime Video?

If you enjoy comedies like Bait, Prime Video offers other comical original shows such as The Boys,Jury Duty, and Hazbin Hotel.
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience, finding their favorite movies, series, documentaries, and live sportsevents.
This includes Amazon Original series like The Boys, Fallout, and The Lord Of The Rings: The Rings Of Power.

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Sophie Turner stars in this high-stakes heist thriller about a pension-fund robbery that puts an ordinary office worker at the center of a crime.

All customers, regardless of whether they have a Prime membership, can access programming such as Apple TV, HBO Max, Crunchyroll, MGM+, Peacock Premium Plus, and FOX Onevia Prime Video subscriptions, plus over 800 free FAST Channels.
Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access. They can also watch and shop their favorite titles with the fan-fueled shopping experience Shop the Show.
Next, find out more about Young Sherlock, a new series from Guy Ritchie streaming now on Prime Video.
Amazon.com Inc. published this content on March 10, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on March 10, 2026 at 14:16 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]