Inside Doja Cat's mezmerizing NYC album celebration and music video premiere

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Last night, New York City provided the perfect backdrop for an album celebration and surprise music video premiere that blurred the line between digital art and reality. Music fans gathered at Mercer Labs for a unique experience of Doja Cat's brand new album Vie and were treated to the world premiere of the "Stranger" music video. Ensuring fans everywhere could be part of the moment, the video simultaneously live streamed to millions on Doja Cat's YouTube channel.

The Visual Interpretation of "Stranger"

Shot in LA and directed by the legendary Dave Meyers (and produced by Nathan Scherrer, Tara Sheree, and Collin Druz), the new music video for "Stranger" is a compelling visual representation of the song's theme of defiant, unconventional love.

This cinematic journey sees Doja Cat, a bride on the run, pursued across a remote landscape by a small plane, a visual thrill ride that personifies the societal pressures the song rejects.

This stunning visual narrative serves as the perfect complement to the song, turning a heartfelt ballad into an epic visual statement about freedom, commitment, and carving out a unique identity.

An immersive journey into the world of Vie

In person, the collaboration between Doja Cat and YouTube at Mercer Labs was designed to be more than just a screening-it was an immersive, multisensory experience.

Held at the digital art and cultural space in New York City, guests journeyed through curated environments and interactive installations. Each exhibit reflected the bold, creative vision of Vie, allowing attendees to experience cutting-edge interpretations of Doja Cat's artistry, in real life.

It was a hypnotic night for a hypnotic artist who continues to blend music and storytelling in innovative ways. Immerse yourself in Vie out now!

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• Artists