BET Invites Fans to Step Into the Spotlight with “Soul Train Line: You’re Up!” Contest

BET Invites Fans to Step Into the Spotlight with "Soul Train Line: You're Up!" Contest

Grand prize winner receives $5,000 and a feature in the Soul Train Awards 2026 broadcast

NEW YORK, NY (October 20, 2026) BET today announced "Soul Train Line: You're Up!", a contest inviting fans to put their own spin on one of Black music and entertainment's most iconic traditions. Fans can submit a 30-second video for a chance to win $5,000 and have their entry featured during the 2026 Soul Train Awards broadcast. Nine additional finalists will each receive $500.

HOW TO ENTER

Fans can enter the "Soul Train Line: You're Up!" contest by following these steps:

1. Show your moves. Record a 30-second video featuring your take on the Soul Train Line. Friends and family are encouraged to join the fun.

2. Share your video. Follow @BET and post your video on TikTok, Instagram or Facebook using the official contest hashtag: #BETSoulTrainLine

3. Submit your entry. Visit bet.com/soul-train-line to submit your entry, including a link to your social media post.

Entrants may submit one video per person. All entries must be submitted by November 5, 2026. Participants will dance to Marvin Gaye's "Got to Give It Up" https://f.io/_XEpGbIh

The grand prize winner's video will be featured during the "Soul Train Awards" 2026, airing Friday, November 27, 2026, on BET AND CBS at 8 PM ET/PT, along with BET HER, VH1, MTV2 and LOGO.

For official contest rules, eligibility requirements and additional details, visit bet.com/soul-train-line-contest-rules.

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About Soul Train
"Soul Train" was created in 1971 by visionary Don Cornelius and predominantly featured performances by R&B, pop, soul, and hip-hop artists, in addition to the occasional funk, jazz, disco, and gospel artists. When the final episode of the show's historic thirty-five-year run aired in 2006, it was the longest-running first-run, nationally syndicated program in television history. "Soul Train" highlighted a cast of incredible, ethnically diverse dancers who famously introduced the world to a whole new series of dance moves and styles on a weekly basis. Cornelius opened every show welcoming the audience to "the hippest trip in America" and closed each show wishing the audience "love, peace, and soul." Today, the legacy of "Soul Train" lives on through the legendary Soul Train dance line, which has become a timeless staple on dance floors across America. In 2016, BET acquired the "Soul Train" brand and remains dedicated to revitalizing the brand while also honoring its heritage.

ABOUT BET MEDIA GROUP
BET Media Group, part of Skydance TV, a flagship division of Skydance Corporation (NYSE: SKYD), is the world's largest media company rooted in community, culture, and connection for the Black community. For over four decades, BET has served as a trusted home for Black audiences, amplifying authentic stories, elevating Black voices, and creating spaces where culture thrives and community comes together.

Through a powerful portfolio of brands-including BET, BET Her, BET Studios, and VH1-along with FAST channels such as BET Tyler Perry Comedy, BET Tyler Perry Drama, BET Comedy Movies, BET Cinema, BET Classics, BET Visionaries, BET Throwbacks, and BET Pluto, BET connects audiences across cable, digital, live events, studios, and global platforms. Together, these platforms deliver culturally resonant content that reflects the depth, creativity, and impact of the Black experience.

For more information, visit www.bet.com and follow @BET on social platforms. For additional announcements, visit paramountpressexpress.com/bet/.

About Jesse Collins Entertainment
Founded in 2012, Jesse Collins Entertainment is a full-service Emmy-winning production company that has played an integral role in producing many of television's most memorable moments in music entertainment. JCE's award-winning and critically acclaimed television includes programming from its four divisions - specials, sports, scripted and unscripted. From the specials division, JCE has produced award shows including The Emmy Awards, iHeartRadio Music Awards, The 2021 and 2022 American Music Awards, The 2022 Golden Globes, BET Awards, SoulTrain Awards, BET Hip Hop Awards, Black Girls Rock!, BET Honors, UNCF's An Evening of Stars and ABFF Honors; and specials including Jimmy Fallon's Holiday Seasoning Spectacular, Christmas in Rockefeller Center, The Light We Carry: Michelle Obama & Oprah Winfrey, Grace For The World: Live from St. Peter's Square, A GRAMMY Salute to 50 Years of Hip Hop, CNN's Juneteenth: A Global Celebration of Freedom, Martin: The Reunion, John Lewis: Celebrating A Hero, Love & Happiness: An Obama Celebration, Def Comedy Jam 25 and more. From the sports division, JCE has produced projects including Beyoncé Bowl at the Baltimore Ravens vs. Houston Texans NFL 2024 Christmas Game, The Super Bowl Halftime Show, The 95th Major League Baseball All-Star Game Pre-Game Show, The 2025 World Series Game 1 Anthem, NFL Detroit Lions Thanksgiving Day Halftime Show starring Jack White and Netflix's Snoop's Holiday Halftime Party. From the scripted division, JCE has produced series and miniseries including Real Husbands of Hollywood, American Soul, The New Edition Story, and The Bobby Brown Story. From the unscripted division, JCE has produced series including Heart & Hustle: Houston, Tia Mowry: My Next Act, Gabrielle Union: My Journey to 50, Cardi Tries, DJ Cassidy's Pass the Mic, Forward: The Future of Black Music, Hollywood Squares, Rhythm + Flow, Sunday Best, We Got Time Today, Yara Shahidi's Day Off, Face to Face with Becky G and Bookmarks: Celebrating Black Voices. Emmy Award winner Jesse Collins is the Founder and CEO of Jesse Collins Entertainment and executive producer of all JCE programming. He is also an executive producer for the annual GRAMMY Awards and produced the 2021 Oscars. Emmy winner Dionne Harmon is President. Emmy nominee Jeannae Rouzan-Clay is Senior Vice President of Specials.

BET Press Contacts:
Mercedes Smith
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Autumn Griffin
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Erica Knox
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CBS Press Contact:
Kate Fisher
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JCE Press Contact:
Staci R. Collins Jackson
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