Nickelodeon Launches the First-Ever SpongeBob Day

What began in 1999 as the story of an optimistic sea sponge living in a pineapple under the sea has grown into a global phenomenon spanning television, streaming, consumer products, gaming, music, live experiences and social media. Today, SpongeBob SquarePants reaches audiences in more than 180 markets, is translated into more than 30 languages and continues to entertain an average of more than 90 million viewers every quarter.

"SpongeBob Day felt like a great way to celebrate the incredible fandom that has captivated generations of fans for over 25 years," said Angie Sharma, SVP, Head of Global Franchise Management. "What makes SpongeBob special is its universal appeal, but that can manifest across so many different lines of business. SpongeBob Day is an opportunity to unite all of that energy in one day, to really harness the power of our favorite Sponge."

For Sharma and her team, the celebration is about more than marking SpongeBob's birthday, it's about recognizing the franchise's extraordinary staying power and the fans who have embraced it for generations.

"Few properties can claim genuine multigenerational fandom the way SpongeBob can. He's a first watch for kids and a lifelong love for the adults who grew with him," Sharma said. "Awareness of SpongeBob has never wavered, but for our team, committing to that awareness was the real goal."

The celebration was designed to meet fans wherever they are. The festivities begin with Tom Kenny, the iconic voice of SpongeBob, hosting his first-ever event on TikTok Live. Fans will get an exclusive behind-the-scenes look at the making of the series, watch three never-before-seen alternate endings of the classic episode "Shanghaied," preview upcoming specials-including Merry Christmas, Mr. Plankton and a new The Patrick Star Show Halloween episode-and catch exclusive toy reveals and surprises.

@spongebob SpongeBob Day with Tom Kenny on TikTok Live! Register now to be the first to celebrate with exclusive never-before-seen surprises! #SpongeBobDay♬ original sound - SpongeBob

Across digital platforms, Patrick Star is stepping into the spotlight with the launch of his official YouTube channel, featuring clips, compilations and livestreams celebrating everyone's favorite starfish. Fans will also hear music from The Patrick Star Show on streaming platforms for the very first time, beginning with the release of the single "Watch Out for That Rake" ahead of the upcoming Patrick Star Superstar album.