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07/14/2026 | Press release | Archived content

‘Big Brother’ Delivers Its Most-Watched Season Premiere Since 2021

After nearly 1,000 episodes and two decades on air, Big Brother continues to live up to its signature promise to "expect the unexpected," delivering twists that keep fans coming back summer after summer.

The season 28 premiere delivered the franchise's biggest premiere audience in five years, averaging 3.88 million viewers. The premiere marked the series' most-watched season premiere since July 7, 2021, and was up +22% compared to last year's premiere, underscoring the enduring strength of one of television's longest-running reality competitions.

Skydance Corporation published this content on July 14, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 12, 2026 at 22:28 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]