NCBA - National Cooperative Business Association
09/09/2026 | Press release | Distributed by Public on 09/08/2026 20:57
An audacious goal for a more cooperative economy
What would it take to make the cooperative business model an option more Americans know, understand and have the opportunity to use?
In a recent interview with Authority Magazine, NCBA CLUSA president and CEO Doug O'Brien shares his vision for expanding the reach and impact of cooperatives-from ensuring that entrepreneurs understand the cooperative business model to leveraging excitement for co-ops among young people eager to discover an entirely different approach to business, one they probably didn't learn about in the classroom.
Learn more about affordable, accessible co-op education
Co-ops work - so why aren't we using them more?
Cooperatives are essential economic development infrastructure
Drawing on a career spanning agriculture, public policy and rural economic development, O'Brien also reflects on what he's learned about turning ideas into meaningful impact.
"Audacious ideas inevitably encounter obstacles. Strength is having the people, resources, relationships and resilience necessary to continue when they do," he says.
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