Welcoming Alexandra London as G2's Chief Marketing Officer

We are at an inflection point for how software is discovered, purchased, and sold in the age of AI. As generative AI reshapes buyer behavior and traditional discovery channels erode, trust has become the most valuable infrastructure in B2B. At G2, we're in a uniquely powerful position as the market shifts from traffic-driven discovery to trust-driven decision-making.

When I stepped into the President of GTM role here at G2, one thing was clear: to meet this moment, we needed a Chief Marketing Officer (CMO) with an AI-first mindset who understands how trust, data, and discovery converge-and how to turn that into durable growth.

Today, I'm thrilled to announce that Alexandra London has joined G2 as CMO. A proven leader who knows how to build data-driven growth engines designed for acceleration, accountability, and long-term value creation, Alex brings the background and skill set to help us climb our next peak.

A leader for G2's next chapter

As CMO, Alex will focus on identifying areas for growth and differentiation in our marketing, evolving the way we show up for software buyers and sellers, and continuing to position our brand as the most trusted voice in the age of AI.

With a track record of driving growth for both startups and Fortune 500 companies alike and over a decade of experience leading search marketing for global brands, Alex brings a deep understanding of discovery and brand visibility. Her expertise will be crucial to driving the answer engine optimization (AEO) strategies for G2 and our customers.

Beyond her strategic expertise, Alex is recognized across the industry for building strong teams that are grounded in accountability, collaboration, and a growth mindset.

Why Alex's background is built for G2's AI moment

Most recently, as Head of Digital at Zoom, Alex led full-funnel performance marketing and experimentation across a massive global user base. Her work there included prominent optimization programs featured by Google and LinkedIn as case studies in performance marketing innovation.

Before Zoom, Alex spent over eight years at Expedia Group, where she helped lead brand strategy and growth across performance marketing and customer acquisition. One of her signature achievements was launching the company's first customer data platform.

Her combination of marketplace experience, performance marketing expertise, and understanding of AI's impact on discoverability makes her the right leader for G2 to meet this moment.

Building the trusted data layer for software decisions in the age of AI

When I spoke with Alex about the opportunity to join G2 and how she thinks about shaping our future in the age of AI, she shared:

"Software buying is shifting from browsing to decisioning - and the winners will be the sources AI can trust. Most companies are treating AEO like a content race, when they should be focused on governance, data hygiene, and building durable systems that surface trusted information at scale."

"G2 is in an incredibly exciting position because we already have what AI needs: deep, verified human insight. I'm excited to help G2 reach its next peak, while cementing our role as the trusted data layer for software decisions in the age of AI."

Alex is joining G2 when trust is the currency of B2B and verified insight is the difference between noise and outcomes. With her leadership, G2 is uniquely positioned to lead the software ecosystem through this transition and solidify our role as the trusted voice of software and go-to-market decisions in the age of AI. We're not adapting to the shift - we're defining it

Please join me in welcoming Alex to G2!