10/20/2025 | Press release | Distributed by Public on 10/20/2025 08:52
October 20, 2025 - Hornets Sports & Entertainment (HSE) and Truist today announced a multi-year strategic partnership that designates Truist as a Proud Partner of the Charlotte Hornets, and a Foundational Partner of thenew Novant Health Performance Center. This collaboration marks Truist's first-ever partnership with an NBA franchise and underscores the shared commitment the two Charlotte-based organizations have to purposeful partnerships.
Truist also becomes a Foundational Partner of the state-of-the-art Novant Health Performance Center. Together, the two organizations are teaming up to help drive authentic revitalization in Uptown Charlotte, with the goal of fostering sustained economic diversification, safety and inclusivity.
"We're thrilled to bring another Uptown Charlotte-based organization like Truist into our family of partners, and to collaborate on a vision that sets a new standard for impact," said Hornets Chief Business and Revenue Officer Mike Behan. "This partnership reflects a mutual dedication to our city, and our respective fans and clients."
A key component of the partnership is the introduction of a Hornets Personalized Debit Card, and benefits for Truist debit and credit cardholders at home games at Spectrum Center this season, designed to deepen fan engagement while delivering perks and benefits to Hornets supporters.
"We're happy to announce our partnership with the Charlotte Hornets, a collaboration that underscores our commitment to purposeful partnerships. This is an important investment in our brand, business and communities-an opportunity to amplify, accelerate and advance our purpose to inspire and build better lives and communities," said Truist Head of Digital, Client Experience and Marketing Sherry Graziano.
The state-of-the-art Novant Health Performance Center will feature a dedicated space for Hornets basketball operations to strategize, plan and draft the future of the Charlotte Hornets. This space will serve as a direct connection to an integrated partnership, in which Truist will help ensure Hornets fans remain up to date on all behind-the-scenes content during the offseason, serving as presenting partner for the Hornets' Draft Central platform, Training Camp, and a rookie-focused content series.
About Hornets Sports & Entertainment
Hornets Sports & Entertainment (HSE) owns the Charlotte Hornets and the Greensboro Swarm (NBA G League), and operates Spectrum Center, the premier destination for sports and entertainment in the Carolinas. Charlotte's first professional sports team, the Hornets joined the NBA in 1988 and are a member of the Eastern Conference's Southeast Division. HSE is committed to positively impacting the Carolinas through community programming and the Charlotte Hornets Foundation. Spectrum Center is celebrating its 20th anniversary and reopened following a two-phased renovation as a fully transformed world-class arena in the heart of Uptown Charlotte. Through the years, Spectrum Center has hosted nearly 2,500 events and has welcomed more than 24 million guests. Directly across from Spectrum Center, the state-of-the-art Novant Health Performance Center is being built to enhance player development and foster a culture of high performance.
For more information, please visit hornets.com, gsoswarm.com or spectrumcentercharlotte.com.
About Truist
Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. Headquartered in Charlotte, North Carolina, Truist has leading market share in many of the high-growth markets in the U.S. and offers a wide range of products and services through wholesale and consumer businesses, including consumer and small business banking, commercial and corporate banking, investment banking and capital markets, wealth management, payments, and specialized lending businesses. Truist is a top-10 commercial bank with total assets of $544 billion as of September 30, 2025. Truist Bank, Member FDIC. Equal Housing Lender. Learn more at Truist.com.
For More Information Contact:
Mike Cristaldi, [email protected]
Virginia Pond, [email protected]
Truist, [email protected]