Cambodia’s Latest Action on Heated Tobacco Products, E-cigarettes Will Protect Future Generations from Addiction

Cambodia's Latest Action on Heated Tobacco Products, E-cigarettes Will Protect Future Generations from Addiction

Statement of Smita Baruah, Executive Vice President, Global Tobacco Control at the Campaign for Tobacco-Free Kids 
October 29, 2025

Washington, D.C. - The prime minister of Cambodia has outlined a new decision prohibiting e-cigarettes and heated tobacco products, a move that will prevent millions of young Cambodians from using these products and save lives. Prime Minister Hun Manet's directive also bans the advertising of these products - a key measure that will prevent the world's largest tobacco and e-cigarette companies from aggressively marketing these addictive products to young people.

The prime minister's action strengthens existing regulations on tobacco and e-cigarettes by introducing enforcement and penalty provisions, providing authorities with the necessary tools to fully implement the law. By strengthening oversight and accountability, Cambodia is ensuring that this policy delivers real results in reducing the availability and use of harmful and addictive products.

In Southeast Asia and around the world, tobacco companies like Philip Morris International, British American Tobacco and Japan Tobacco International market heated tobacco products and e-cigarettes through social media, music events and brand partnerships designed to reach the widest possible audience - and addict new, young customers.

The Campaign for Tobacco-Free Kids applauds the government of Cambodia for its bold, united action to protect public health and save lives. The decision resulted from a strong, coordinated government effort engaging ministries responsible for public health, education, commerce and communications to enforce the law, educate the public and protect communities nationwide.

The new policy demonstrates Cambodia's leadership and determination to safeguard the health of its citizens from the tobacco industry. Cambodia is setting an example for the region and reaffirming its commitment to a healthier, tobacco-free future.