IRONMAN and Athletic Brewing Company Announce Three-Year Global Sponsorship Renewal

TAMPA, Fla. / MILFORD, Conn. (October 28, 2025) - IRONMAN and Athletic Brewing Company are proud to announce a renewed three-year global sponsorship. This extension solidifies Athletic Brewing's role as the Official Non-Alcoholic Beer of the IRONMAN® and IRONMAN® 70.3® Global Series through the 2028 season.

As part of the agreement, Athletic Brewing will continue its title sponsorship of two of the most iconic races in North America: the Athletic Brewing IRONMAN 70.3 Oceanside and the Athletic Brewing IRONMAN Lake Placid triathlons. These events have become synonymous with world-class competitions, community celebrations, and the satisfying finish-line experience that Athletic Brewing delivers.

A variety of Athletic Brewing's flagship and seasonal brews will continue to be served at most IRONMAN Villages across the United States, Canada, and the UK, for athletes and spectators alike to enjoy.

"We are thrilled to be continuing our partnership with Athletic Brewing, a brand that shares our commitment to celebrating active lifestyles," said Yanni Andreopoulos, Executive Vice President of Global Partnerships at The IRONMAN Group. "The Athletic Brewing non-alcoholic beer pour on the professional athlete podiums has quickly become an iconic race-day tradition, and we look forward to creating many more moments of celebration in our sport with Athletic by our side."

"Crossing an IRONMAN finish line is one of the greatest accomplishments an athlete can achieve, and we're proud to help celebrate those unforgettable moments with our award-winning brews," said Bill Shufelt, Co-Founder & CEO of Athletic Brewing. "IRONMAN athletes embody the same perseverance and commitment that inspire our team to push boundaries in non-alcoholic brewing. Our mission has always been to craft great-tasting brews for modern, mindful adults, and we're grateful to be part of a global endurance community defined by determination, resilience, and the pursuit of excellence."

Athletic Brewing's commitment to quality and innovation has earned the brand 185 prestigious taste awards. Through hundreds of small-batch trials, Athletic developed a revolutionary method for brewing non-alcoholic beer - re-engineering nearly every step of the brewing process with a dozen unique changes. This craftsmanship has made Athletic the most highly awarded non-alcoholic brewer of the past decade. Whether you're in training mode or celebrating at a finish line, Athletic invites everyone to enjoy its great-tasting brews without compromise.

For more information on the 2026 Athletic Brewing IRONMAN 70.3 Oceanside triathlon visit www.ironman.com/races/im703-oceanside. Additional information on the 2026 Athletic Brewing IRONMAN Lake Placid triathlon visit www.ironman.com/races/im-lake-placid.

To learn more about the IRONMAN and IRONMAN 70.3 brands and series events, please visit www.ironman.com. Media inquiries may be directed to [email protected] or [email protected].

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About Athletic Brewing Company
Athletic Brewing Company is America's largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting game-changing NA brews that can be consumed anytime and anywhere. Launched commercially in 2018, Athletic is the number one non-alcoholic beer brand in America1 and a top 20 U.S. brewing company2. Its award-winning brews are available nationwide at over 75,000 retail locations. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™. Learn more and shop at www.athleticbrewing.com.

Follow Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube to stay up-to-date on all things Athletic.

About The IRONMAN Group
The IRONMAN Group is the world's largest operator of participation sports with a portfolio of brands, events, media, partners, merchandise, and digital platforms operating in over 50 countries worldwide. A global portfolio consisting of hundreds of events includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150® Triathlon Series, IRONKIDS®, premier running events including the Rock 'n' Roll® Running Series, the Standard Chartered Singapore Marathon™ and City2Surf®, the UTMB® World Series of trail running, the Epic Series™ of mountain biking including the Absa Cape Epic®, and a collection of road cycling and other multisport races. Since the inception of the iconic IRONMAN® brand and its first event in 1978, millions of athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. From its beginnings as a single race among friends in Hawai'i, The IRONMAN Group has become a global sensation and collection of high-growth lifestyle brands that inspire people to unlock their potential in life. For more information, visit www.ironman.com/about-ironman-group.