01/28/2026 | Press release | Archived content
Article by Amy Cherry Photos courtesy of Michael Conway and Isaac Hicks January 28, 2026
Isaac Hicks III is known on the sidelines as "Mr. Snacks."
Whether it's high-protein, nutrient-dense snacks like almonds and cashews two hours before a game or a mid-game sugar boost from fruit snacks and Rice Krispies Treats - players' favorites - the Indiana University (IU) Bloomington director of sports performance nutrition ensures his athletes are fueled for peak performance.
That preparation paid off. Hicks helped lead the top-seeded Hoosiers to their first College Football Playoff National Championship, defeating Miami 27-21 and capping a perfect season.
"It was crazy; I had chills just looking at our fans and feeling the weight of being there, then winning the game, it was exciting," Hicks said.
A University of Delaware nutrition and dietetics alumnus and former UD football running back, Hicks knows firsthand the demands of the game. He discovered his passion for nutrition and dietetics at UD, where, after switching majors several times, a nutrition counseling class sold him on becoming a registered dietitian.