A Simpler, Smarter, More Personal Virtuous

• Resources
• Blog
• News

A Simpler, Smarter, More Personal Virtuous

• By Gabe Cooper
• July 1, 2025

At Virtuous, we've always held a deep conviction: generosity isn't a transaction-it's a relationship. That belief has guided every decision we've made, every product we've built, and every partnership we've nurtured. And today, I'm excited to share an important evolution in that journey-one that's all about clarity, connection, and a fundraising future that's more personal than ever

We're unifying our product names under one roof, making it easier than ever for our community of world-changing nonprofits to see the full power of the Virtuous Platform. And, as part of this change, we are laying the foundation for the next wave of nonprofit fundraising innovation.

One Name, One Mission

Over the years, we've grown. We've added tools like RaiseDonors and VOMO to help you reach more people and do more good. But as we brought more capabilities into the fold, the way we talked about our platform became a little disjointed. It's time for that to change.

Here's what's new:

• Virtuous CRM is now Virtuous CRM+
• VOMO is now Virtuous Volunteer
• RaiseDonors is now Virtuous Raise
• Virtous BI is now Virtuous Analytics
• And we're excited to introduce Virtuous Insights, which is currently in Beta

Now, every tool carries the Virtuous name-because every part of our platform is built with the same goal: to help you build better relationships and grow generosity at scale.

Innovation with Heart: The Future of AI at Virtuous

This naming shift isn't just about simplifying logos or aligning brands. As I said, it's all about paving the way for the next decade of truly integrated Virtuous features designed to grow giving.

We're entering a new era of smart, responsive fundraising, powered by AI and predictive analytics. And soon, you'll see that come to life in a powerful new product: Virtuous Insights.

Virtuous Insights is designed to help you:

• See around corners with predictive insights that help you see giving patterns and at-risk donors before it's too late
• Deepen personalization with data-backed recommendations on how and when to connect and and a native connection into CRM to help further automate your fundraising efforts
• Unlock trends in real-time across your campaigns, volunteer activity, and donor engagement

And this is just the beginning. With our AI roadmap, we're committed to giving you more tools to act on your data-not just collect it. Tools that don't just make you more efficient, but more personal. More human.

Because at the end of the day, technology should amplify empathy, not replace it.

Rooted in Responsive Fundraising

All of this-our unified platform, our AI vision, our product strategy-it's grounded in our Responsive Fundraising framework.

It's what makes Virtuous different.

While others focus on simply storing data, we believe in empowering fundraisers to listen first, connect personally, and respond with generosity. That's how lasting relationships are built. That's how supporters feel seen and valued. And that's how your mission grows stronger and more sustainable.

Responsive Fundraising isn't a feature-it's a philosophy. And with the Virtuous Platform, it becomes a reality.

What This Means for You

As we roll out these changes, here's what you can expect:

• A more streamlined experience across all our tools
• A growing ecosystem of features that work better together
• A trusted partner who's committed to serving your mission with heart and humility

In the coming weeks, you'll start seeing updated names, logos, and resources across our website, help docs, and in-product experience. But more importantly, you'll begin to feel what it means to have a platform that's not just unified-but built for your future.

Thank You for Believing in Something Bigger

To every nonprofit that's partnered with us, challenged us, and inspired us-thank you. Your work reminds us every day why this matters. Why we build. Why we serve.

And for those who haven't - we'd be honored to be part of your story, and we can't wait for what's next.

With gratitude,

Gabe Cooper
CEO & Founder, Virtuous