09/02/2025 | Press release | Archived content
Crown Holdings is proud to partner with San Juan Beverage Company (SJBC) in packaging its portfolio of clean-label, craft cocktails in our CrownSleek® aluminum cans. This partnership reflects a shared commitment to quality, sustainability and innovation in the rapidly growing ready-to-drink (RTD) category.
On FOX 13's "Seattle Sips" segment, SJBC Founder Katy Enger and CEO Ron Lloyd showcased some of the brand's signature drinks, including seltzers infused with regional flavors such as Huckleberry and Oregon Pear. Each beverage is crafted with Island Shine™, a proprietary spirit developed by SJBC that is gluten-free, lower-calorie and designed to deliver a crisp, refreshing taste profile. The segment also introduced Bammarita, a better-for-you margarita alternative created in partnership with Kam Chancellor, Super Bowl Champion and former Seattle Seahawks safety.
Crown's CrownSleek® cans were selected as the perfect beverage vehicle for SJBC. With their lightweight structure, superior barrier protection, and recyclability, the cans align with SJBC's sustainability goals and enhance the consumer experience. Aluminum packaging continues to lead the market in circular performance, offering infinite recyclability and reduced environmental impact compared to other packaging materials.
We applaud the SJBC team for their entrepreneurial spirit and dedication to crafting beverages that resonate with today's conscious consumer. Crown is honored to support their journey and help deliver their vision.
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