Xfinity Named Official TV Service Provider of The NBA and WNBA

As part of the partnership, Xfinity will integrate its brand across marquee NBA and WNBA events including NBA All-Star, Emirates NBA Cup, NBA2K Summer League, AT&T WNBA All-Star and WNBA Commissioner's Cup. Xfinity will also serve as the presenting sponsor of Peacock's Monday Night Doubleheader, now branded Monday Night Doubleheader presented by Xfinity.

This partnership builds on Xfinity's growing portfolio of both NBA and WNBA teams and arena partnerships, including the Philadelphia 76ers, Boston Celtics, Golden State Warriors, Minnesota Lynx and Washington Mystics, strengthening the brand's connection with basketball fans at both the national and local levels.

The sports viewing experiences Xfinity delivers on its devices are powered by Comcast's Entertainment OS, an entertainment platform that supports tens of millions of devices globally. Combining cutting-edge technology with intuitive design, Entertainment OS enables Xfinity to bring together live TV, hundreds of thousands of free and transactional on-demand choices, plus over 450 streaming apps and channels into a seamless, personalized viewing experience that transforms the way customers experience entertainment.

The 80th NBA regular season begins with a doubleheader on Tuesday, Oct. 21, 2025, as part of American Express NBA Tip-Off 2025, when the NBA returns to NBC and debuts on Peacock as the defending NBA champion Oklahoma City Thunder hosts the Houston Rockets (7:30 p.m. ET) and the Golden State Warriors visit the Los Angeles Lakers (10 p.m. ET).

About the NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. The NBA's digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA's global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

About the WNBA

The WNBA celebrates and elevates the game of basketball and the culture around it. The league was ranked by Morning Consult as the fastest-growing brand in 2024, and No. 4 on Fast Company's list of the World's 50 Most Innovative Companies of 2025, on its way to setting records for engagement on social and digital platforms, attendance, merchandise sales and unique viewers across its broadcast partners. The WNBA's commitment to societal impact is supported by the first-of-its-kind WNBA Changemaker Collective, a group of purpose-driven companies that have partnered with the WNBA to enhance the player experience, build the brand of the league and players, inspire innovation and connectivity, increase media coverage and visibility, and help drive the league's business transformation. Ally, AT&T, CarMax, Deloitte, Google, and Nike are part of the WNBA Changemaker Collective.