São Tomé and Príncipe launches “Health in Movement” initiative with flashmob to promote healthy lifestyles

As part of the 50-anniversary celebration, the Ministry of Health, in partnership with the World Health Organization (WHO), launched the "Health in Movement" initiative through a flashmob held at Yon Gato Square, mobilizing the population to promote physical activity and prevent noncommunicable diseases (NCDs).

The activity brought together dozens of participants in a community-based and participatory event, demonstrating that physical exercise is accessible to everyone and can be easily integrated into daily life. The initiative forms part of national efforts to reduce risk factors associated with NCDs, such as physical inactivity, alcohol consumption and being overweight.

Noncommunicable diseases, including hypertension, diabetes, cardiovascular diseases and cancer, are currently the leading cause of death in São Tomé and Príncipe, representing one of the country's major public health challenges. The Multisectoral Strategic Plan for NCDs 2026-2030 highlights that hypertension affects approximately 30.6% of the adult population and is the leading cause of morbidity, hospitalizations and deaths at Ayres de Menezes Hospital.

The document also highlights the population's high exposure to modifiable risk factors. It is estimated that about 70% of the population has insufficient levels of physical activity, while approximately 45% are overweight or obese. Alcohol consumption is also significant, affecting around 75.6% of the adult population. These figures reflect changing lifestyles and reinforce the urgent need for preventive action.

During the launch, WHO Representative Dr Abdoulaye Diarra highlighted the ongoing epidemiological transition in the country.
"São Tomé and Príncipe has made significant progress in controlling communicable diseases. Today, we are facing an increase of noncommunicable diseases, which are strongly linked to behavior and lifestyle," he said.
He emphasized that prevention plays a central role in addressing NCDs, underscoring the importance of regular physical activity, balanced nutrition, and reducing the consumption of sugar, fats and fried foods.

"Moving more and regularly is important! Walking, running, and exercising help the body to prevent diseases such as hypertension and diabetes; moreover, it does not imply any added financial cost! - Just start moving, it makes you at the same time actor and beneficiary of your well-being! Everything single daily movement counts in improving the well-being," Dr Diarra added.
For many participants, the experience was also a moment of reflection and motivation. "I never thought something as simple as dancing for a few minutes could make me feel so good. I will try to include more movement in my daily routine," said Kesmila Santana, who took part in the activity.

The flashmob represents an innovative approach to health promotion, translating into practice one of the strategic priorities of the national plan: reducing exposure to risk factors and strengthening health literacy. Through a public, dynamic and inclusive action, the initiative brings health messages closer to the community and encourages healthier behaviors.
Under the slogan "Move. Be inspired. Be surprised.", the "Health in Motion" campaign promotes the idea that small daily changes can have a significant impact on health and well-being, contributing to improved quality of life.
By mobilizing citizens through a simple and low-cost activity, the launch of "Health in Motion" reaffirms São Tomé and Príncipe's commitment to reducing premature mortality from NCDs and promoting a healthier, more active and aware society.