DSA Applauds Trump Administration’s Steps to Strengthen Financial Security For Direct Sellers with TrumpIRA.gov

Executive Order Expands Access to IRAs and Federal Matching for Independent Workers

(WASHINGTON, D.C. - May 1, 2026) - The Direct Selling Association (DSA) today applauded the Trump Administration's April 30, 2026 Executive Order expanding access to retirement savings for independent workers.

The Order directs the U.S. Department of the Treasury to establish a new federal platform, TrumpIRA.gov, connecting workers without employer-sponsored retirement plans to high-quality, low-cost Individual Retirement Accounts (IRAs), and advancing a federal matching contribution of up to $1,000 annually for eligible individuals. The site will go live and be operational on January 1, 2027.

"Direct sellers represent millions of Americans building income on their own terms, often without access to traditional retirement benefits," said Dave Grimaldi, CEO of the Direct Selling Association. "This Executive Order recognizes that reality and takes a constructive step forward by expanding access to savings tools and introducing a meaningful federal match. Supporting independent work means building around it, not trying to change it-and this is a step in the right direction."

For direct sellers, this approach addresses a longstanding gap in access to retirement savings tools without altering the independent contractor model that defines the channel. Benefits include:

• Access to retirement savings tools without the need for an employer-sponsored plan
• Up to $1,000 in federal matching contributions for eligible individuals who save
• Portable savings that stay with the individual across companies and income streams
• A simplified way to compare and select IRAs through a centralized federal platform
• A stronger pathway to long-term financial security while maintaining independence

About the Direct Selling Association (DSA)

We are the collective voice of the visionaries, entrepreneurs, trailblazing women, and innovators comprising the most powerful, people-driven distribution channel in the world. Our mission is to advance a policy and regulatory environment that embraces innovation, protects consumers, and empowers entrepreneurs across America and the globe to build businesses on their own terms.