Klobuchar, Sullivan and Colleagues Introduce VISIT USA Act to Promote U.S. Tourism

WASHINGTON - U.S. Senators Amy Klobuchar (D-MN), Dan Sullivan (R-AK), Shelley Moore Capito (R-WV), and Jacky Rosen (D-NV) -all members of the Senate Commerce Committee - introduced the bipartisan Vital Investment in Sustaining International Tourism to the USA (VISIT USA) Act to fully restore Brand USA's funding in Fiscal Years (FY) 2026 and 2027.

Brand USA is a public-private partnership charged with promoting America as a premier international travel destination and clearly communicating U.S. visa and entry policies abroad.

This legislation will fully fund Brand USA to promote the United States as an international travel destination ahead of several significant events hosted in the U.S., including the 250th anniversary of America's independence, the FIFA World Cup, and the 2028 Olympic games. President Trump's FY 2026 budget request also calls for fully funding Brand USA.

"Travel and tourism powers economic growth in communities in Minnesota and across our country,"said Sen. Klobuchar. "Our bipartisan legislation will restore funding for Brand USA, providing the resources it needs to continue to support an additional 1.6 million visitors, $6 billion in spending, and nearly 80,000 jobs every year-all at no cost to taxpayers."

"The United States is the third most visited country in the world. As we prepare to host several once-in-a-generation global events-from America250, to the FIFA World Cup, to the 2028 Olympic Games-there has never been a better moment to showcase all that our country has to offer,"Sen. Sullivan said. "Restoring Brand USA's full funding will help us welcome more international visitors, strengthen our tourism economy, and support the thousands of small businesses that make America and Alaska such remarkable places to experience."

This legislation is endorsed by the U.S. Travel Association. Representatives Gus Bilirakis (R-FL) and Kathy Castor (D-FL) have introduced companion legislation in the House.

"This legislation is an important step forward, and we are grateful for Senators Sullivan and Klobuchar for leading this effort,"said Geoff Freeman, president and CEO of the U.S. Travel Association. "With the World Cup, America 250 and the 2028 Olympics on the horizon, the U.S. has a pivotal chance to capture global attention. By restoring Brand USA's resources, Congress can help drive new visitors, support jobs nationwide and ensure the United States stands out on the world stage."

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