Blue Equity invests in Cheetah Clean

Blue Equity, a Louisville-based private equity firm, is investing in Bowling Green-based Cheetah Clean Auto Wash.

The investment by Blue Equity will provide Cheetah Clean additional growth capital, human capital and back-office support, a news release said. The partnership will also provide marketing support and advisement on possible future expansion.

Cheetah Clean now has three sites in Bowling Green and one each in Owensboro and Shepherdsville.

Jeff Fields, Cheetah Clean's founder, said the partnership "not only strengthens our balance sheet but also brings adept skillsets, alliances and legitimacy for our growth initiatives."

Blue Equity Chairman Jonathan Blue said the investment could mean more growth for Cheetah Clean.

"Our goal will be to assist in growing the brand's footprint while supporting the existing team with their needs going forward," Blue said. "With multiple sites already under contract, we anticipate significant growth."

Read the article on BGDailyNews.com HERE.