01/22/2026 | Press release | Archived content
Aviva Aesthetics, a DuneGlass Capital portfolio company, has appointed Susan Sarich, founder and CEO of SusieCakes, to its Board of Directors. Susan brings decades of experience building a highly successful, multi-location consumer brand known for its culture, consistency, and customer loyalty. Her track record of scaling a values-driven business aligns closely with Aviva's mission to support medical aesthetics entrepreneurs in growing without sacrificing ownership or control.
At DuneGlass Capital, we view access to the right leadership as a critical driver of long-term value creation. Susan's appointment reflects that philosophy, adding proven operating experience and consumer brand expertise to Aviva's board as the platform continues to scale through its Entrepreneur Equity™ model. While Aviva remains governed by a board controlled by med spa owners, her perspective adds strategic depth and operational insight.
DuneGlass Capital remains focused on helping its portfolio companies assemble the leadership teams and boards needed to support durable, founder-aligned growth. Aviva's continued expansion, supported by experienced operators and entrepreneurs, reflects that commitment.