China: Shenzhen Market Insights Report - 2025

Shenzhen is one of China's four first-tier cities and the closest mainland city to Hong Kong, ranking among the top Chinese cities in per capita GDP and purchasing power. The city's hospitality, retail, and tourism sectors experienced a robust post-COVID recovery, attracting a growing number of international and domestic travelers. In addition to being referred to as "the "Silicon Valley of China", the city is home to multiple international investors, including HRI and retail. With its affluent consumer base and well-developed distribution channels, Shenzhen presents significant opportunities for U.S. agricultural and food products.