Amazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic’s Claude

Sellers make dozens of connected decisions every day across inventory, advertising, listings, compliance, and more. The data exists, but synthesizing across systems has historically been manual work. Seller Assistant reduces that friction. For example, when a seller asks Seller Assistant how a product is performing, it can identify a competitive signal, connect it to an advertising or cross-promotion opportunity, assess potential improvements to a listing, and draft a recommendation.