Thailand's retail market is projected to grow by approximately 3 percent to $133 billion in 2026, with growth concentrated in modern retail and e-commerce. High household debt and uneven purchasing power continue to favor value-oriented products and promotions, while convenience, health, and affordable premium options offer opportunities for suppliers. Thailand imported $9.3 billion in consumer-oriented agricultural products in 2025, including $407.2 million from the United States.