New App “Hello Kitty Merch Match” Officially Launches in 144 Countries and Regions Today

Applibot, Inc. (Headquarters: Shibuya, Tokyo; President: Koki Ukita), a consolidated subsidiary of CyberAgent Inc. (Headquarters: Shibuya, Tokyo; President: Susumu Fujita), announced the official global launch of "Hello Kitty Merch Match" today, Wednesday, September 29, 2025. The game is now available in 144 countries and regions worldwide.

Hello Kitty Merch Match is a 3D puzzle game, offering simple, accessible gameplay where players find and tap on three matching Sanrio character merchandise items to clear the stages. The game features over 1,000 different Sanrio character items that players of all ages can enjoy collecting while exploring an extensive virtual collection that includes everything from nostalgic collectibles to the latest releases.