Ogilvy On Air, Episode 3: The Unsaid w/ Maxwell Minckler and Radina Shipkovenska

Only one in five organizations are ahead of the curve on AI. So how can the next generation of brand-builders use AI with confidence, without being driven by the fear of missing out?

In this episode of Ogilvy On Air, Daniel Bennett (Senior Partner & Lead of Behavioural Science at Ogilvy Consulting) speaks with Maxwell Minckler (Customer Research Lead at Google) and Radina Shipkovenska (Strategy Director at WPP) to unpack multi-year research on how organizations and individuals adopt Artificial Intelligence.

Rather than focusing solely on technology, the guests dive into the psychological and human side of digital transformation, exploring how mindsets dictate success alongside practical tips to help get there.

Listen and subscribe now on Apple Podcasts and Spotify Podcasts .

If you're interested in more on this topic, don't miss Maxwell's recent talk at Nudgestock, the world's leading festival of behavioral science, creativity and ideas.