Le Journal des Entreprises | La communication du dirigeant

In the world of deeptech, discretion is often the norm. However, some executives choose a different path: one of transparency, speaking out and sharing. This is the choice made by Pierre-Arnaud Coquelin, CEO of Wheere, a French company that aims to redefine geolocation standards. In an interview with Anthony Rey for Le Journal des Entreprises, he looks back on a decision that intrigues as much as it inspires: that of publicly documenting the life of his company through personal branding.