Health & Fitness Association Launches The HFA Show 2026 Registration and Announces First Keynote Speaker

BOSTON-September 10, 2025-Registration is open for The HFA Show 2026, to be held March 16-18 at the San Diego Convention Center in San Diego, California, where entrepreneur Jesse Itzler will headline as one of three keynote speakers.

Itzler, an endurance athlete and best-selling author, will take the main stage on March 17, bringing his signature energy and unconventional wisdom to the global fitness community. Sponsored by Matrix, Itzler's keynote promises to challenge, inspire, and ignite attendees with stories from his wild journey-from selling Marquis Jet to Warren Buffett, to completing Ultraman at age 53, to founding All Day Running Co., a brand that blends extreme physical challenges with transformative wellness experiences.

"Jesse embodies the spirit of pushing boundaries and building community-exactly what The HFA Show is all about," said Health & Fitness Association (HFA) President and CEO Liz Clark.

Others who pushed boundaries will be inducted into the second class of the HFA Hall of Fame during a ceremony on the evening of March 15. The seven inductees will be announced in October. Tickets for the event are required, and all proceeds from the HFA Hall of Fame tickets will go to the HFA Foundation, which is a 501(c) (3) public charity that works to support health through exercise.

The HFA Show is hosted each year by the HFA (formerly IHRSA), the global trade association for health club and studio operators. With 10,000+ attendees expected from more than 80 countries, the show is a true international gathering of health club and studio professionals.

The 2026 event's theme, Stronger Together, reflects a call to action, reminding us that progress in our industry depends on unity and collective effort.

"The HFA Show is more than an event-it's a rallying point for our global community," Clark said. "When we come together to share knowledge, we strengthen our partnerships and amplify our message that exercise is essential for better physical and mental health. That's the spirit behind our theme Stronger Together, and it's what makes this event so vital to the industry."

The event's education will feature brand new tracks, fresh expert speakers, and over 100 sessions designed for fitness industry professionals-owners, executives, managers, personal trainers, and group exercise instructors alike. We're expanding our global reach at the HFA Show 2026 with enhanced, tailored forum education for our international communities in Latin America, Brazil, Canada, Oceania, EMEA, Japan, and China. For those looking to earn continuing education credits, stay ahead of industry trends, and/or connect with peers from around the world, the HFA Show 2026 will deliver the most dynamic and comprehensive learning experience yet.

The full education agenda, along with the names of the additional two keynote speakers, will be released in the coming weeks.

More than 400 exhibitors are expected, and a list of 2026 exhibitors will be made available soon.

More details, a link to registration, and hotel information are all available at healthandfitness.org/show. Discounts on registration are available to Health & Fitness Association members.