Where Analog Still Wins in Multifamily

As featured in "Multifamily Executive"

Chris Wood, Multifamily Executive, 13 April, 2026

RR Living is featured in Multifamily Executive for its perspective on the evolving role of artificial intelligence in multifamily operations, underscoring that while technology continues to enhance efficiency, human judgment remains central to day-to-day community management.

Read more below or visit Multifamily Executive for the full article and additional industry insights.

As artificial intelligence continues to gain traction across multifamily operations, industry leaders note that its greatest impact remains in supporting, rather than replacing, human decision making. While AI tools are increasingly used to streamline data and improve operational workflows, core aspects of property management continue to rely on experience, context, and interpersonal judgment.

Within this framework, RR Living highlights the continued importance of the human element in managing residential communities. Technology may assist with operational visibility, but it does not replace the need for on-the-ground responsiveness and situational awareness.

Amy Barricelli, senior vice president at RR Living, emphasized that effective property operations still depend on human insight and adaptability.

"The day-to-day work of running communities still depends on people who can read situations and respond to them," Barricelli said. "You can't automate empathy. Whether it's a difficult resident conversation or a sensitive operational issue, the industry still relies on people who understand nuance and context in ways AI cannot."

We appreciate and thank Multifamily Executive for featuring RR Living and providing insight into the evolving intersection of technology and multifamily operations. For the full article, please visit Multifamily Executive.