MI100: Under Armour and Maro Itoje unveil bespoke boot

02.20.2026

England Rugby captain Maro Itoje will mark his century of England appearances by wearing a personalised UA Magnetico 5 boot designed to honour his journey, heritage and inspirations

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Under Armour has embarked on a new era of sportswear with its evolved collection, Unstoppable, for FW24 and beyond, announcing its commitment to building a sportswear offering that supports athletes off the pitch. Using premium performance materials and featuring fresh and stylish silhouettes, UA Unstoppable is designed to meet the 24/7 performance needs and style expectations of the modern athlete.

Gear Up To Go Low With Under Armour's Latest Golf Collection

This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin' Under Golf Collection. The Goin' Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score - because when you look the part, you play the part. Why not make today the day that you 'go under' par and play the round of your life?

Under Armour and Diana Flores Make History with Groundbreaking Flag Football Camp in Mexico

Under Armour and UA Next have reached a significant milestone in youth sports in Mexico by hosting a special flag football clinic exclusively designed for young female athletes eager to pursue their athletic dreams.

Under Armour Basketball Celebrates Female Representation at the 2024 WNBA All-Star Weekend in Phoenix

This year at the WNBA All-Star, Under Armour made sure a group of local middle school girls got to see their potential, providing a special experience focused on female empowerment and representation alongside some of Under Armour's most notable WNBA athletes.

Under Armour Hosting Free Event for Baltimore City Student Athletes on August 3

On Saturday, August 3, Under Armour and Project Rampart are hosting a community event at UA's Tide Point campus to help you get ready for the fall 2024 athletic season.

Under Armour Welcomes its Newest Brand Ambassadors: Haley and Hanna Cavinder

Under Armour announced today that it has signed University of Miami Point Guard Haley Cavinder and Guard Hanna Cavinder to a multi-year partnership, marking the first exclusive apparel and footwear deal for the twins.

Under Armour Returns to the Warrior Games for Seventh Year to Honor Military Community

Under Armour's support for the military community knows no limits. For years, the brand has remained committed to positively impacting active-duty service members, veterans, and their families. One of the ways this comes to life is through Under Armour's continued support of the annual Department of Defense Warrior Games.

Kick It with Jayde Riviere

Jayde Riviere, Manchester United and Canadian national team player, and Under Armour athlete, gave back to her home Pickering Football Club (PFC) by hosting an immersive training experience for 32 youth players.

University of Maryland and Under Armour Announce 12-Year Extension of Iconic Partnership

After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.

Keisei Tominaga Signs with Curry Brand

Keisei Tominaga made quite a splash as a breakout star on the NCAA basketball scene this past season.

USA Football and Under Armour Form Multi-Year Partnership to Support U.S. National Teams and Grow the Game of Football

USA Football, the sport's governing body in the United States and the organization responsible for creating and leading the U.S. National Teams, and Under Armour, the innovative performance brand, today announced a multi-year partnership through the 2028 Summer Olympics in Los Angeles. The partnership aims to allow every athlete to participate, ultimately growing the game of football.

Sport for All

In celebration of Pride 2024, Under Armour is turning its attention to the playing field with a campaign spotlighting three inspiring voices of Division 1 athletes from the LGBTQ+ community.

The Future of Stretch

In 1996, Under Armour proved a single shirt can change the game forever. The brand's original performance stretch, compression technology wicked away sweat faster than anything else out there and kept athletes cool, dry and light. Ever since, Under Armour has continued to change the game with innovative performance gear. Now, it honors its innovation heritage as it looks to the future of stretch.

Under Armour Signs English Amateur Golf Sensation Kris Kim

Surrey-based Kris Kim, who starred in Europe's victory at last year's junior Ryder Cup, will compete in Texas against some of the best players in the world, with the field at the CJ Cup Byron Nelson at TPC Craig Ranch also including former number one and fellow Under Armour athlete Jordan Spieth.

An Ode to an Icon: Celebrating Kelley O'Hara

After 15 impressive years of playing professional soccer, Kelley O'Hara has announced her decision to retire.

Under Armour Signs Tottenham Hotspur FC & Spain's Pedro Porro

Under Armour continues its commitment to growing its elite football roster by signing Tottenham Hotspur and Spain National Team player Pedro Porro. Porro joins an exciting roster of Under Armour top-tier players, including Antonio Rüdiger (Real Madrid), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal) and Fermin Lopez (FC Barcelona).

Under Armour Announces Yuron White as SVP, Sportswear, Run, Basketball/Curry & Collaborations

Under Armour is proud to announce that on April 29, 2024, Yuron White joined the company, bringing 25 years of experience working in sportswear, with deep expertise in footwear

Under Armour Keeps Young Athletes Cool in the Heat of Madrid

Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer.

Curry Brand's De'Aaron Fox Kicks Off New Campaign with UA Phantom 1

De'Aaron Fox is the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1

(Dawg) Class is Back in Session

Under Armour and Kelsey Plum are coming together once again to host the second year of Dawg Class, powered by UA NEXT.

Maryland Tough, Baltimore Strong

In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy.

Another Marathon, Another Podium

On Monday, April 15th, Under Armour Athlete Sharon Lokedi finished second in the Boston Marathon during her race debut with a run time of 2:22:45, just 0:00:08 behind first. In 2022, Lokedi became the fourth woman to win the New York City Marathon in her race debut and followed that with a third-place podium finish in 2023. Traditionally specializing in the 5K, 10K, and half marathon distances, the New York City Marathon was Lokedi's first. Now, she's podium finished her third marathon for a 3/3 streak using the same combination of all-star preparation and performance outfitting. This year, Lokedi wore the second iteration of Under Armour's award-winning marathon racing shoe- the UA Velociti Elite 2-and trained under Stephen Haas and Pat Casey with UA Mission Run Dark Sky Distance.

Introducing The Hat Only Under Armour Could Make

Under Armour continues to push the boundaries of innovation as it develops products that athletes cannot live without. It's already been a busy year for Under Armour but the performance brand isn't stopping now-Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit-and, with its unstructured design, it's washable and completely packable, snapping back into shape with no creases with ease. Smash it in a ball and it bounces right back. This is the hat only Under Armour could make.

MiLaysia Fulwiley Signs With Curry Brand

In November 2023, MiLaysia Fulwiley made a name for herself in the basketball world when a play of her taking the ball coast to coast for a basket in South Carolina's season opener went viral.

Under Armour Announces Leadership Transition

Under Armour, Inc. (NYSE: UA, UAA) today announced that Kevin Plank will become President & Chief Executive Officer, effective April 1, 2024.

Forever Is Made Now

Under Armour has been providing AJ with leading performance solutions in and out of the ring since 2015, supporting him on his journey to become a two-time unified heavyweight world champion over the last eight years. Ahead of his 'Knockout Chaos' clash with heavyweight mixed martial artist and professional boxer Francis Ngannou, Under Armour marked the renewal of their long-term partnership with the release of an AI sports commercial with AJ, entitled 'Forever Is Made Now'.

Under Armour Champions Women In Sports With Latest Collection

Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honor of Women's History Month.

Curry Brand Completes 12th Court Revitalization in New York City

Curry Brand, powered by Under Armour, completed its twelfth court refurbishment at DREAM Charter School East Harlem in New York City as part of the brand's mission to impact 100,000 youth and renovate 20 safe places to play by 2025.

Under Armour Leaves London Guessing With Holographic Unveiling Of Shadow Elite 2 Boots

Under Armour amazed the London football community with a state-of-the-art holographic presentation of its latest innovation-the Shadow Elite 2 Football Boot. At an exclusive event hosted at Village Underground, Shoreditch, UA brought together elite athletes, creators, and media for an immersive look at the future of football footwear.

The Only Shoe With 2 Modes Just Got Better

Under Armour is re-introducing the most versatile training shoes we've ever made with a supersized midsole for mega energy. With its convertible heel and new pumped-up midsole, the UA SlipSpeed Mega flexes between slip and speed modes with style.

Under Armour and Curry Brand are knocking down straight 3's for this years 2024 NBA All-Star Weekend

Together the brands gear up for the 73rd Annual NBA All-Star with new, highly anticipated All-Star-inspired product and a "Curry's Gameroom" pop-up activation dedicated to the fans

Under Armour Appoints Kevin Ross as Senior Vice President, Managing Director of EMEA

Under Armour today announced the appointment of Kevin Ross as its new Senior Vice President, Managing Director of Europe, Middle East & Africa. With nearly 20 years of experience growing high profile brands including adidas, TaylorMade, Under Armour, and Yeti, Ross brings proven talent and regional expertise to the company.

Under Armour Launches the Ultimate Endurance Collection for That Run-Forever Feel

As the brand's newest running footwear franchise, the UA Infinite Collection is all about delivering key footwear models that support long run days as well as everyday miles. Designed as the ultimate endurance Collection, the experience is boundless, effortless and limitless on the run. From the super plush feel of UA Infinite Elite to the balanced spring and support of UA Infinite Pro, these shoes were built to help you go the distance with ease and efficiency. The overarching goal of the Infinite Elite and Infinite Pro is to make the last mile feel better than the first.

Setting A New Standard On The Green

Under Armour works closely with its golf athletes to create performance-enhancing products that meet the needs of golfers of all skill levels. Designed with direct feedback from these athletes, Under Armour is excited to announce the Phantom Footwear and Drive Pro Series, designed for golfers that are looking for that competitive edge to allow them to play like a pro, without being one.

RISE TOGETHER: UNDER ARMOUR CHAMPIONS HBCUS ON AND OFF THE COURT

This February, in honor of Black History Month, Under Armour is releasing a product collection inspired by its athletes of color at the collegiate level. Designed around the legacy of African American quilting and inspired by HBCU athletes, the collection is aimed at amplifying Black voices and the brand's ongoing commitment to empowering Black athletes year-round.

The FUTR X ELITE sets its sights on the future of basketball

Under Armour is committed to pushing the boundaries of style and innovation to meet the needs of aspiring, recreational, and professional athletes. Now, the brand is expanding its influence with the release of FUTR X ELITE: the pinnacle footwear model within Under Armour's basketball portfolio that will redefine the category.

Celanese and Under Armour Develop Innovative New NEOLAST™ Fiber for Use in Performance Stretch Fabrics

Celanese Corporation, a global specialty materials and chemical company, and Under Armour, Inc., a global leader and innovator in athletic apparel and footwear, have collaborated to develop a new fiber for performance stretch fabrics called NEOLAST™. The innovative material will offer the apparel industry a high-performing alternative to elastane - an elastic fiber that gives apparel stretch, commonly called spandex.

Under Armour Bolsters Leadership Team with Appointment of New Chief Product Officer and New President of Americas

Under Armour, Inc. announced two new leadership appointments: Yassine Saidi as Chief Product Officer and Kara Trent as President of the Americas. Saidi will join the company on Jan. 29, and Trent, currently serving as the managing director of the company's EMEA region, will assume her new role in February. Both will report directly to President and CEO Stephanie Linnartz.

FC Barcelona Rising Star Fermín López Joins Under Armour's Growing Football Roster

Fermín López becomes the latest athlete to join Under Armour's rapidly expanding roster of young, up-and-coming elite football players. The Spanish midfielder joins the likes of Antonio Rüdiger (Real Madrid), Ansgar Knauff (Eintracht Frankfurt), Malick Thiaw (AC Milan), Eddie Nketiah (Arsenal), Lewis Hall (Newcastle) and Anna Patten (Aston Villa), all of whom were signed by Under Armour in recent months.

Under Armour's Breakthrough Fiber-Shed Test Method Now Available For Industry

Following years of research in its innovation lab, earlier this year Under Armour announced a breakthrough fiber-shed test method to help address the invisible, but daunting sustainability threat microfibers and microplastics pose to society and the planet. Now, the brand has teamed up with James Heal, a leading precision testing solutions supplier, to bring its award-winning test method to life.

Curry Brand Honors Hollywood Icon Bruce Lee

Mexican Soccer Champion Sebastián Cordova Joins the Under Armour Athlete Roster

Under Armour welcomes Mexican soccer player and current La Liga MX champion Sebastian Cordova to its athlete roster. Córdova, who also plays for Mexico's National Soccer Team, will be part of the brand's soccer campaigns in both Mexico and the Hispanic markets in the United States.

Nothing Hits Like the Original: Under Armour HeatGear OG

The new HeatGear OG utilizes the fit and fabric of the 1996 apparel - it's thicker, more compressive, and ultra-cooling. This iteration brings Under Armour's learnings and the needs of a new generation of athletes to life within the iconic cut of the original HeatGear.

Under Armour Unveils Custom Navy Football Uniforms Ahead of 2023 Army-Navy Game

The Army-Navy football game, presented by USAA, an enduring and cherished tradition in American sports, is about to see its 124th match-up. This epic showdown not only symbolizes the fierce rivalry between two of the nation's most esteemed military academies but also serves as a poignant reminder of the camaraderie and shared commitment of these future leaders in uniform. Under Armour, renowned for its innovation in athletic apparel, will once again partner with the Navy football team to outfit the Midshipmen.

Under Armour Embraces the Cold for NFL Weekend in Frankfurt

For the second year that the NFL International series visited Germany, Under Armour celebrated the sporting moment in Frankfurt by demonstrating how the brand pioneered the Baselayer back in 1996 and how it has since developed that technical product into today's ColdGear Baselayer.

Curry Brand + TUFF CROWD Join Forces

Stephen Curry is making waves within the apparel space. From his tunnel walk arrivals to his looks on the links, Stephen has long had an eye for fashion. On the heels of the release of his 11th signature shoe with Under Armour-the Curry 11-Stephen and Curry Brand are now gearing up for his latest fashion endeavor, a collaboration with luxury streetwear brand TUFF CROWD.

Under Armour and Richfresh Unveil Custom Suits for University of Notre Dame and University of South Carolina Paris Match Up

As the women's basketball teams from two Under Armour-sponsored schools-The University of South Carolina and The University of Notre Dame-go head-to-head in the Oui Play Classic in Paris, France on November 6, there's never been a better time to raise awareness and make a statement. Under Armour is partnering with luxury tailor and designer, Richfresh, to elevate these athletes' off and on-the-court experience by outfitting them in suits fit for the pros.

Under Armour Doubles Military and First Responders Discount Ahead of Veterans Day Weekend

In recognition of Military Family Appreciation Month and the upcoming Veterans Day holiday, Under Armour is offering military and first responders up to 40% off their purchases. Between now and November 19, the brand has doubled its in-store military and first responder discount from 20% to 40% at all UA Brand Houses and online, and from 10% to 20% at all UA Factory Houses.

De'Aaron Fox Signs with Curry Brand

Together, De'Aaron, Stephen, and Curry Brand will partner to collaborate and expand Curry Brand's reach across the basketball space and beyond. With a shared respect and a joint passion for making an impact on and off the court, the All-Stars will evolve their relationship from competitors to partners.

Stephen Curry Armours Up for the 2023-24 Basketball Season

When Stephen Curry requested more compression sleeves to support an injury, Under Armour answered the call in less than 24 hours.

Under Armour Basketball Athletes Become WNBA Champions

Scoring 70 points to take home the 2023 WNBA Championship for a second year in a row, UA Basketball Athletes Kelsey Plum and Cayla George led their team to victory with a three to one win in a five game series over New York. Wednesday night's win cements Las Vegas' status as the first team to win back-to-back titles since Los Angeles in 2001 and 2002.

Jarace Walker Joins the Under Armour Athlete Line-Up

Under Armour is thrilled to announce that Jarace Walker- professional basketball player and rookie standout, power forward for Indiana, and familiar face around Under Armour since his high school days-is an official UA athlete. Both Jarace Walker and Under Armour look forward to pulling from a collective experience to chart a new course for up-and-coming athletes.

Under Armour Appoints Gap Inc. Veteran, Shawn Curran as New Chief Supply Chain Officer

Today, Under Armour announced that following a comprehensive search and interview process, retail industry veteran Shawn Curran will join Under Armour as Chief Supply Chain Officer, reporting to President and CEO, Stephanie Linnartz.

The Future of Curry Starts Now

On Friday, October 13, Stephen, Curry Brand, and Under Armour will release the 11th iteration in his signature shoe portfolio, marking a monumental milestone that puts Stephen and Under Armour in an elite class of signature shoe lines alongside other basketball greats. Leveraging a futuristic design that celebrates the Future of Curry and his everlasting impact on basketball culture, the Curry 11 boasts a bold and disruptive flair, with the technology needed to fuel hoopers' performance on the court.

Ripken Baseball Names Under Armour Exclusive Apparel Partner

Ripken Baseball®, the leader in sports experiences, announced they have entered a multi-year partnership with Under Armour® (NYSE: UA, UAA) to be the exclusive apparel company for Ripken Baseball's six properties, hundreds of tournaments, and multisport events.

When In Doubt, Protect This House

Six months after Protect This House officially re-entered the global sports vernacular, Under Armour has teamed up with Minnesota superstar wide receiver, Justin Jefferson, and legendary record producer, London On Da Track, to record and release a new iteration of the iconic rallying cry to show the world what it really feels like to be an elite athlete in today's game.

Under Armour Publishes FY2023 Sustainability & Impact Report

Under Armour, Inc. today published its FY2023 Sustainability & Impact Report, providing a progress update on 23 goals the company announced in 2022 as part of its work to reduce the environmental footprint of its products and operations while accelerating its social and community impact.

Under Armour Announces John Varvatos as Chief Design Officer

Today, Under Armour is proud to announce that fashion industry veteran John Varvatos will join the company as Chief Design Officer, effective September 11, 2023. Varvatos started consulting for UA earlier this year and brings his deep expertise in style and form to the company. Varvatos will lead the creative design direction of the company and oversee the design studios in New York, Baltimore and Portland, Oregon.

Eddie Nketiah Celebrates New Under Armour Partnership By Opening Latest Under Armour Brand House on Oxford Street

Baltimore Ravens & Under Armour Unveil Custom Uniforms for Inaugural Season of Girls' Flag Football with Frederick County Public Schools

The Baltimore Ravens and Under Armour joined forces to provide custom uniforms for female student-athletes as part of the inaugural season of girls' flag football with Frederick County Public Schools (FCPS).

Under Armour Creates the Ultimate Team Talk Using the Power of AI

Top Boy star and football fan Ashley Walters brought the speech to life with his iconic voice, combining the powers of man and machine in an innovative and authentic manner.

Curry Camp Convenes Basketball's Best in the Bay Area

Over the weekend, Stephen Curry headed to the courts at Menlo Park to put on his annual elite hands-on training, giving youth hoopers the opportunity of a lifetime to learn from and play alongside the three-point king himself.

Under Armour and Notre Dame March On Together

It has been nearly a decade since Under Armour and Notre Dame joined forces in a partnership that epitomized the union of tradition and performance. With the vision to elevate and inspire student-athletes, UA and the Fighting Irish have renewed their partnership in an agreement that reflects their shared commitment to authenticity, innovation and achievement.

Diana Flores Joins Under Armour as the First Flag Football Global Ambassador

Under Armour welcomes Diana Flores, world flag football champion, as a new Global Ambassador addition to UA Athlete roster. Flores is the first flag football athlete to join the Under Armour family and, at 25 years old, is an inspiring example of the resilience and dedication it takes for young athletes to always strive for more.

A New Way to Score More

Beginning July 31, Under Armour's U.S.-based consumers will have a new way to score more with the launch of Under Armour's "UA Rewards" loyalty program. In Under Armour's drive to Make Athletes Better, our most loyal consumers will be able to connect to the brand in new and rewarding ways.

Ready For Battle

The biggest stage in the world has arrived for female global football players. Every practice, training session, and qualifier has gotten them to this point with their hopes and hard work laid out for everyone to see. The Women's World Cup not only showcases the best athletes around the globe but provides a well-earned chance for the world to celebrate their success.

Under Armour Basketball Is Coming to WNBA All-Star Weekend in Las Vegas

Under Armour, Kelsey Plum and Diamond Miller are ready to turn up the heat in Las Vegas for the upcoming WNBA All-Star Weekend. To celebrate the sport and encourage even more young athetes to get involved in women's basketball, UA will host various opportunities for fans of all ages to engage with some of UA's top women's basketball stars and truly learn what it means to Protect This House.

Under Armour Announces Changes to Executive Leadership Team

Under Armour, Inc. (NYSE: UA, UAA) today announced a series of senior executive leadership team changes supporting the company's Protect This House 3 (PTH3) strategy.

Future 50 Cranks Up the Preseason Heat

Back for its 8th year, the elite football camp welcomed 50 of the best juniors and seniors in high school football to one of the most coveted events in the UA Next circuit.

Welcome to the SqUAd: Diamond Miller, Laeticia Amihere, and Marina Mabrey

As the confetti settles on a record-breaking women's college basketball season and the WNBA season tip off gets underway, Under Armour is keeping the momentum of women's basketball on fire both on and off the court.

Manchester United Defender and Canadian Gold Medalist Jayde Riviere Joins Under Armour Roster

At just 22-years-old, Jayde Riviere of Pickering, Ontario, Canada, already has a storied international career and she's just getting started. She was part of the Canadian gold medal-winning squad at the 2020 Summer Olympics, has represented Canada at the FIFA World Cup, and most recently, has signed with Manchester United FC through to the 2024-25 season.

Anthony Joshua Gets Under Armour's Search for London's Future Athletes off to Smashing Start

Under Armour athlete Anthony Joshua unveiled the home for Under Armour (UA) Next, an athletic programme designed to identify, train, and develop London's young athletes and sports leaders of tomorrow.

(DAWG) CLASS POWERED BY UA NEXT IS IN SESSION

Born out of her now famous 'dawg mentality' and a need for a smoother transition to pro basketball that Kelsey experienced firsthand, Under Armour and Kelsey Plum recently hosted the inaugural Dawg Class powered by UA NEXT. Held at IMG Academy, this three-day camp set out to help women college athletes navigate their journey from college basketball to the professional level. Inspired by Kelsey's jersey #10, Kelsey engaged on and off the court with nine of the top women's college basketball guards, providing them with the tools and insights to succeed as a first step to increasing equity in sports.

Antonio Rüdiger Joins Under Armour Roster

Rüdiger is now wearing the Under Armour Clone Magnetico Pro 2 boot, and the brand is committed to helping him be the best he can be on the football field week in, week out.

A Golf Season Unlike Any Other

Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens. As the golf brand for athletes, Under Armour knows exactly what the seasoned pro and the beginner need to take their game to the next level - whether you're playing at Augusta or on your local course.

Under Armour and Stephen Curry Lock In Groundbreaking Partnership

Under Armour and Stephen Curry became a team in 2013. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core. Now, the two have amplified their unique partnership even further, forging a long-term commitment to serve athletes and communities and drive mutual success for years to come.

Under Armour Calls On A New Generation To Protect This House

With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker, Under Armour is bringing back Protect This House.

Trent Alexander - Arnold Smashes Open New Under Armour Brand House in Liverpool

Under Armour has launched its first UK Brand House at Liverpool ONE in emphatic style. To mark the occasion, Under Armour athlete and dead ball specialist Trent Alexander-Arnold took on the challenge of taking a free-kick to smash open the windows and officially launch the new store.

Under Armour Announces New Methodology to Measure Fiber Shedding

Under Armour, Inc. today announced it has developed a new testing methodology to help fight fiber shedding at its source and support progress toward the company's sustainability goal for 75% of fabrics in its products to be made of low-shed materials by 2030. Under Armour's innovative test method offers a simplified process to accurately measure a fabric's propensity to shed.

Introducing Dawg Class with Kelsey Plum

To pave the way for young women and show them what a future in sports can look like, Under Armour and Kelsey Plum are launching the inaugural Dawg Class. Hosted at IMG Academy in April, this mentorship program will help women college athletes navigate the transition to the professional level.

Under Armour and City Schools Celebrate Project Rampart

Today, Under Armour and City Schools celebrated Project Rampart, an ongoing six-year partnership designed to elevate the experience of City Public High School student-athletes and improve academic outcomes through the power of sports.

Under Armour Joins Ellen MacArthur Foundation, Highlights the Importance of Advancing Circularity

Embracing a circular business model is critical to the future of the planet and to the apparel, footwear, and accessories sector. By optimizing resources and working to extend the lifespan of products, companies can accomplish more with fewer inputs - effectively reducing waste and consumption to support people and the environment.

Equality Has No Offseason

At Under Armour, 'Stand for Equality' has always been a core value, meaning we stand with underrepresented groups, such as the LGBTQIA+ community, year-round and remain committed to creating better representation in sport, around the world, and in our own community.

Under Armour Disrupts NYC Market With Innovative New Retail Experience In The Heart of Manhattan

Transcending the typical shopping experience, the UA Flatiron Pop-Up provides a physical manifestation of what Under Armour is all about - creating fearlessly with the courage and conviction to defy convention, innovating by taking bold and smart risks, and showing up big where athletes train, compete, and recover.

Going All in For All-Star

At its core, Under Armour is an athlete-first brand, creating state-of-the-art products engineered to make competitors better. Driven by a desire to invest in its athletes, Under Armour is joining its UA Basketball players and hoops fans at the 2023 All-Star Weekend in Salt Lake City, Utah to celebrate the best of the best in basketball.

To the Greatest of All Time: Tom Brady

A legendary example of the dedication and focused mindset needed to turn a passion into an accomplished career, Tom Brady took a moment to in an emotional beach-side video to let his fans know that he was "retiring for good."

Under Armour Appoints Carolyn Everson and Patrick Whitesell to its Board of Directors

Under Armour, Inc. (NYSE: UA, UAA) today announced the appointment of Carolyn Everson and Patrick Whitesell as members of its Board of Directors effective Feb. 1, 2023. In addition, longtime member Harvey Sanders will retire from Under Armour's Board on March 31, 2023.

UA Elevates the Game to Reach More HBCU Student Athletes Off the Court, Uplift Vision of Black Teammates and Voices of Community Partners

Under Armour believes that the power of sport can unite, inspire, and change the world. We are on a mission to empower the voices of our underrepresented athletes, teammates, and communities in our ongoing effort to Stand for Equality. We continue to celebrate the importance of Black History Month by delivering upon this mission.

An Inside Look At UA Next All-America Week 2023

Back for its 15th year, Under Armour gathered 26 of the best high school volleyball players and top 100+ high school football players in the nation in Orlando, Florida for its annual UA Next All-America Week. Providing a unique mix of world-class experiences and accommodations, access to elite instruction and coaching, and next level competition and exposure for these athletes, the week-long experience provided the next generation of athletes with an opportunity to elevate their mental and physical game.

UA Is Joining Forces with Seth Curry, Jordan Thompson and Fleur Jong to Motivate Athletes to Get 'Real Tough' and Achieve Their 2023 Goals

Under Armour is empowering and motivating athletes everywhere to harness that "Real Tough" mindset and level up to their goals this year by teaming up with three UA athletes who know a thing or two about pushing past their limits. Brooklyn guard Seth Curry, gold medalist and volleyball player Jordan Thompson and Netherlands Track & Field para-athlete Fleur Jong, are showing athletes everywhere how they find their "Real Tough" mindset in a series of inspiring content that provides a rare look at the inner mantras that drive them, the physicality of their training and the unwavering dedication they maintain to perform at their best.

Under Armour Announces Stephanie Linnartz as President and CEO

Stephanie Linnartz will join Under Armour as President, Chief Executive Officer, and member of its Board of Directors, effective February 27, 2023.

UA Welcomes The Next Generation Of Athletes No One Saw Coming To Baltimore Headquarters

Today athletes are faced with challenges both on and off the field. Spurred by social media there is more noise than ever and the youth athletes of today are faced with comparisons at every turn. Rising above the noise, the most confident athletes all have one thing in common - they forge their own path to greatness.

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