China: Sweet Success Unlocking Opportunities in China Evolving Confectionery Market

China's confectionery market, valued at over $12 billion in 2024, is rapidly evolving, driven by health-conscious consumption, premiumization, and product innovation. Imports surged nearly 40 percent in early 2025, reflecting strong momentum despite economic headwinds. Seasonal consumption, especially around holidays, remains a key sales driver, while younger consumers are reshaping preferences toward dark chocolate, functional ingredients, and mini formats. U.S. exporters face challenges such as high tariffs and competition from European and Southeast Asian brands but can capitalize on growing demand for organic, low-sugar, and functional products.