New bakery treat has a pop of color and a satisfying crunch

June 16, 2026 - There's a new dessert turning heads, and it's as fun to eat as it is to look at. Our bakery is introducing a fresh take on a cake that combines bold color, smooth sweetness and a satisfying crunch.

"We're always looking for fun, fresh ways to delight our customers while staying true to the quality they expect from Publix," said Business Development Director of Bakery John Buchanan. "With sprinkles having a moment right now, we couldn't resist adding a Publix spin, bringing that trend to life in an authentic way in our bakery."

Our new Sprinkle Crunch Shortcake starts with a soft, fluffy base and is filled and topped with smooth buttercream. Then comes the signature finish: a full coating of colorful sprinkles (or crisp chocolatey bits), creating a satisfying crunch with every bite.

A treat for every craving

Whether you're a vanilla fan or a chocolate lover, there's a flavor ready to match your mood. The Vanilla Sprinkle Crunch Shortcake features yellow cake layered with buttercream and fully coated in vibrant rainbow nonpareils. The Chocolate Sprinkle Crunch Shortcake is a chocolate cake topped with buttercream and a coating of crisp, chocolatey bits for an indulgent twist.

Ready, set, sprinkle

Stop by the bakery today to try out the Sprinkle Crunch Shortcake and experience the perfect combination of flavor, texture and fun!