After experiencing a significant shock due to the full-scale Russian invasion in 2022, Ukraine's retail industry made a strong recovery. By 2025, most indicators, including food imports, returned to pre-war levels. Notably, imports of U.S. fish and seafood, nuts, food ingredients, whiskey, wine, snacks, and pet food have been increasing. Average disposable incomes have also risen to pre-war levels; however, certain consumer groups, particularly internally displaced people, continue to face challenges. Geographic proximity, a free trade agreement, and the EU accession agenda have provided EU competitors with a trade advantage. The import situation for food and agricultural products will remain dynamic, facing logistics challenges until the war concludes.